SAN FRANCISCO, June 15, 2012 /PRNewswire/ -- In partnership with several major media companies, enterprise social sales and marketing software company Hearsay Social today launched Content Exchange, a content curation platform that allows marketers and salespeople to easily discover, curate, and post engaging updates to their profiles across all the major social networks, including Facebook, LinkedIn, Twitter, and Google+. As part of the launch of Content Exchange, leading media companies have partnered with Hearsay Social to offer its customers the latest in financial news, entertainment news, photos, video, lifestyle articles, and other content."With 82% of online users accessing social networking sites, social marketing content has become a critical battleground in the quest for customer mindshare and brand differentiation," said Hearsay Social CEO Clara Shih. "We are thrilled to partner with the leading global providers of content to empower marketers to achieve ROI on Facebook, LinkedIn, Twitter, and Google+."
Hearsay Social also announced today the release of The Language of Social: A Guide to Content for the Social Business, a free e-book on the best social content marketing practices, in addition to a free social media ROI study by independent researcher Mainstay Salire.Integrated into the Hearsay Social Content Library starting today, Content Exchange allows brands to easily discover, curate, and publish third-party articles, videos, and blog content designed for social media, as well as:
- Discover, sort, and browse content relevant to their company by locale, date, or topic
- Infuse authentic brand personality by adding their point-of-view
- Post or schedule to multiple profiles across multiple social media networks all at once, including Facebook, LinkedIn, Twitter, and Google+
- Measure engagement through likes, comments, retweets
- All from a single easy-to-use interface
In particular, Hearsay Social's core user base of relationship-based sales professionals, such as financial advisors, recruiters, insurance agents, and real estate professionals, stand to benefit from investing in a scalable social media content strategy to create client value, trust, and differentiation over time."The key to any successful social marketing program is sharing timely, relevant content on a consistent basis," said Marc Zeitlin, Vice President of Marketing at Farmers Insurance Group. "Hearsay Social Content Exchange reduces the amount of time my team spends curating pre-approved content for our Agents while improving the relevancy, timeliness, and therefore effectiveness of their social media efforts."
Hearsay Social Content Exchange: Media PartnersMedia leaders Demand Media, Tribune Media Services, and Thomson Reuters have joined in supporting the launch of Hearsay Social Content Exchange by providing Hearsay Social customers with access to content (once customers' appropriate licensing is executed).Existing Thomson Reuters subscribers to Content Exchange will be able to access and curate premium content and create multiple channels inside of their Hearsay Social Content Library. Through Content Exchange, Hearsay Social customers will also have access to the full selection of award-winning lifestyle content from Demand Media, including eHow.com, LIVE STRONG.com, and Cracked.com. Additionally, Hearsay Social has entered into a business relationship with Tribune Media Services (TMS), a global content licensing and syndication company, representing a variety of renowned writers and content brands via a suite of custom publishing solutions for media and corporate publishers. Hearsay Social clients who have an interest in adding content from leading experts, brands, and journalistic quality sources will be referred to TMS to work directly with their editorial and marketing professionals to publish content ready to engage their customers through social networks via the Hearsay Social Content Exchange.