MuchMusic Teams With Badgeville To Gamify MuchMusic Video Awards

TORONTO and MENLO PARK, Calif., June 15, 2012 /PRNewswire/ -- MuchMusic continues to lead the way as one of the world's top-ranked brands for social media influence with its newest, social-rewards and loyalty program MuchCloser. Launched by MuchMusic in partnership with Epitome Pictures and global gamification leader Badgeville, MuchCloser connects viewers to their favorite artists, programs, and on-air talents by rewarding fans for doing what they're already doing online. Now watching videos, leaving comments, "Liking" Much on Facebook, and voting on polls earns users points that can be redeemed for exclusive prizes.

"By engaging our audience through our social rewards program MuchCloser , Much can provide unique and exciting opportunities to build customized programs around a client's objectives and key messaging," said Neil Staite, vice president and general manager, music and entertainment. " MuchCloser is the perfect program to combine multi-screen content, social media and branded sponsorship opportunities."

Upon registering on muchmusic.com, users are encouraged to rack up points to earn 'badges' which unlock rewards and win trophies, highlighting them as key members of the MuchCloser community and fans of their favorite television series and artists. Badges can qualify users for exclusive opportunities and giveaways that only Much can offer, including meeting A-List stars, winning concert tickets, event access including the MUCHMUSIC VIDEO AWARDS, exclusive online chats and more!

To coincide with the launch of DEGRASSI's upcoming twelfth season in July, MuchCloser will introduce tasks and missions specific to the show and its characters. Users can earn points and custom DEGRASSI rewards by watching show clips, sharing content, reading the blog, following characters on Twitter, and tuning into the show when it airs on Much. Users who engage with DEGRASSI content could earn the chance to be part of online chats with cast members, be the first to see exclusive content, and a chance to visit the set!

Hot on the heels of 2012 MMVA announcements, MuchCloser is launching more activities for users to engage in including the 'MMVA 10K Mission' and 'Wristband Wizard Mission'. Both will challenge users' knowledge of the MMVAs delivering a chance to win wristbands, as well as a shot at $10,000.

" MuchCloser is a refreshing example of modern gamification for the entertainment industry, focusing on rewarding audience engagement and loyalty, as well as surfacing exciting new programming and events across existing popular properties," said Kris Duggan, CEO, Badgeville. "The next generation of social media engagement for the world's leading entertainment companies, such as Bell Media's MuchMusic, allows these brands to reward users for performing specific activities and highlighting their loyalty by returning to the site frequently and engaging with new content."

Below is a breakdown of sample activities to complete to earn points and rewards on MuchMusic sites:

• Register
• Leave a comment
• Upload content
• Vote on polls
• "Like" Much on Facebook
• Read an article
• Visit the site
• Watch a video
• Share a link

The program also includes missions, which feature a set group of activities that incrementally earn users more points and badges, including:

• Blog Addict
• Video Vulture
• Comment Machine
• Watch DEGRASSI

By completing all of the activities in a mission, users earn points that get displayed on their profile. Points raise the user's ranking in the Much community and can earn them access to prizes, content and exciting experiences.

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