WMS Industries Inc. (NYSE:WMS), a global leader in the design, manufacture and distribution of games, gaming content and gaming machines, announced today that it has acquired Genesis Communications Inc., d/b/a Phantom EFX, a leading publisher and developer of interactive casino and slot-based games for social, casual and mobile gaming entertainment. The tuck-in acquisition of privately held Phantom EFX further expands WMS capabilities in online content development and distribution across the rapidly expanding social, casual and mobile channels. Financial terms of the transaction were not disclosed.
Orrin J. Edidin, President of WMS, commented, “For more than a year, WMS has collaborated with Phantom EFX to successfully create, develop and launch entertainment slot games for digital, mobile and retail platforms. Over this time we have established a close relationship with the entire Phantom EFX team and recognize the value of their entrepreneurial passion, unique culture and creative abilities that have positioned WMS as a leading publisher of casino games for the retail channel and broadened our capabilities to offer an impressive range of social and mobile executions. The experience and talent of the Phantom EFX team enables them to quickly and efficiently design and develop high-quality slot games for online and casual applications. We are excited to welcome the Phantom EFX team members to the WMS family as together we will focus on creating the industry’s most creative and comprehensive suite of interactive products and capabilities.”
Aaron Schurman, CEO of Phantom EFX, said, “With similar creative philosophies and innovative cultures, it is exciting to imagine the broad opportunities that WMS and Phantom will address with unique content and solutions. The combination of our entrepreneurial creativity and WMS’ culture of innovation establishes a framework for tremendous potential and success going forward. Since our first foray into the casual entertainment gaming world in 2000, we’ve learned to expertly create interactive slot game experiences that truly engage online and casual players. The valuable partnership developed through our work with WMS over the past year has been extremely fruitful, providing us with a strong bond that will only strengthen as we become a single team.”