NEW YORK ( Trefis) -- After Netflix (NFLX) it's DirecTV's (DTV) turn to venture into original programming despite being a pure service provider. The company is reportedly coming up with the original program Rouge, and that certainly raises some questions about its strategy in specific, and of the pay-TV providers in general.It is no news that programming costs are rising and either subscribers or the pay-TV service provider or both have to face the implications. While subscribers are facing increased programming prices, the cable and satellite companies are witnessing shrinking margins.
DirecTV Tries its Hand at Original Programming
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