ExactTarget To Host Exclusive Mobile Marketing Webcast Featuring Independent Research Firm

Forrester Research Inc. Vice President and Principal Analyst Julie Ask will join global interactive marketing provider  ExactTarget (NYSE: ET) for a live webcast at 2 p.m. June 21 to provide marketers an exclusive look at how mobile is transforming marketing.

Featuring the latest research and real-world examples from ExactTarget client Siemens, the exclusive webcast will explore how organizations can get started with mobile and offer best practices for integrating mobile into the interactive mix across email, social media and the Web.

“Mobile is generating both substantial web traffic and revenue for consumer-facing companies,” wrote Julie Ask, vice president and principal analyst, Forrester Research, Inc. in the May 2012 report entitled “ 2012 Mobile Trends For eBusiness Professionals”. “While mobile is maturing as a technology, touchpoint, and medium, it is far from mature. The speed of change is challenging companies to rethink resource allocation, organizational structures, and internal processes ranging from development methodologies to key performance metrics.”

In addition to sharing findings from Forrester’s latest research, Ask will offer exclusive advice to help marketers view mobile more holistically across the entire customer experience from acquisition to relationship marketing. Key areas of discussion will include:

• Understanding the role of mobile across email and social media
• Discovering how to easily get started with mobile marketing
• Exploring the future of mobile marketing and customer experience

Marketers can register for the webcast  here. All registered attendees will receive a complimentary copy of ExactTarget’s Field Guide to Mobile Messaging.

“As consumers’ messaging habits evolve, so must marketers’ ability to deliver relevant, timely information in real time,” said Tim Kopp, ExactTarget’s chief marketing officer. “Our exclusive webcast with Forrester’s Julie Ask and Siemens will help marketers demystify mobile marketing and provide real-world examples and advice on how to unlock the power of mobile to connect with customers around the world.”

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