This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Can 'Eyes-Free' Siri Stand the Media Hype?

Stocks in this article: AAPLSIRIPFINTC

NEW YORK ( TheStreet) -- Of everything announced on Tuesday at Apple's (AAPL) Worldwide Developers' Conference, three things seem to have generated the strongest and most euphoric reaction:

  • Apple's expected decision to dump Google (GOOG) Maps;
  • The introduction of the next-generation Macbook Pro with Retina Display; and
  • Apple's unveiling of "Eyes-Free" Siri, which, when integrated into an automobile, will allow drivers to work hands-free with an iPhone.
  • With the exception of Business Insider dumping on Apple's map platform every chance it got, the media took the first two points in stride. Apple Maps will do what it does. And, while a truly incredible machine, the Macbook Pro is a bit too high-end to really change the game much more than Apple already has.

    The reaction to "Eyes-Free" Siri, however, has been anything but sane and logical. It's been over the top. As an investor, when you see analysts and the media get giddy, reconsider the hype. The outcome, which we will not see for some time anyway -- at least in the auto -- likely will not live up to it.

    Since WWDC, several people have predicted the death of Pandora (P) at the hands of "Eyes-Free" Siri. Just yesterday, TheStreet's Richard Saintvilus argued that Siri dealt the ultimate death blow to its pseudo-namesake Sirius XM (SIRI). And it's impossible to count the number of folks who claim that Ford's (F) in-vehicle entertainment system, Sync, is dead on arrival.

    Pandora and Sirius XM are essentially in the same situation. The argument here is that "Eyes-Free" Siri will expand the range of choices you have while in the car. Why listen to Pandora or Sirius XM (or get traffic reports via satellite radio) when Siri provides the ability to use any app as well as Apple's own navigation features? Now, you can even voice control iTunes via your connected iPhone. All of a sudden, everything becomes obsolete. Or so the meme goes.

    So, with Siri coming to your steering wheel, default choices such as satellite radio and an integrated Pandora become meaningless? That's too simple. And it's simply not true, particularly because you already use your iPhone to access streaming and other apps anyway.

    First, it comes down to content. You can use Siri to access both Sirius XM and Pandora. In fact, you could argue that the upgraded, "Eyes-Free" interface might actually increase the time you spend with those apps. At the end of the day, if Sirius XM and Pandora both continue to provide a service that their users find compelling, Siri will do nothing but further enable their success, just like the iPhone did for Pandora when it first came out.

    1 of 2

    Select the service that is right for you!

    COMPARE ALL SERVICES
    Action Alerts PLUS
    Try it NOW

    Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

    Product Features:
    • $2.5+ million portfolio
    • Large-cap and dividend focus
    • Intraday trade alerts from Cramer
    • Weekly roundups
    TheStreet Quant Ratings
    Try it NOW
    Only $49.95/yr

    Access the tool that DOMINATES the Russell 2000 and the S&P 500.

    Product Features:
    • Buy, hold, or sell recommendations for over 4,300 stocks
    • Unlimited research reports on your favorite stocks
    • A custom stock screener
    • Upgrade/downgrade alerts
    Stocks Under $10
    Try it NOW

    David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

    Product Features:
    • Model portfolio
    • Stocks trading below $10
    • Intraday trade alerts
    • Weekly roundups
    Dividend Stock Advisor
    Try it NOW

    Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

    Product Features:
    • Diversified model portfolio of dividend stocks
    • Alerts when market news affect the portfolio
    • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
    Real Money Pro
    Try it NOW

    All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

    Product Features:
    • Real Money + Doug Kass Plus 15 more Wall Street Pros
    • Intraday commentary & news
    • Ultra-actionable trading ideas
    Options Profits
    Try it NOW

    Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

    Product Features:
    • 100+ monthly options trading ideas
    • Actionable options commentary & news
    • Real-time trading community
    • Options TV
    To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
    Submit an article to us!
    DOW 16,370.71 -9.70 -0.06%
    S&P 500 1,886.76 +24.00 1.29%
    NASDAQ 4,258.4380 +41.0480 0.97%

    Brokerage Partners

    Rates from Bankrate.com

    • Mortgage
    • Credit Cards
    • Auto

    Free Newsletters from TheStreet

    My Subscriptions:

    After the Bell

    Before the Bell

    Booyah! Newsletter

    Midday Bell

    TheStreet Top 10 Stories

    Winners & Losers

    Register for Newsletters
    Top Rated Stocks Top Rated Funds Top Rated ETFs