This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Can 'Eyes-Free' Siri Stand the Media Hype?

NEW YORK ( TheStreet) -- Of everything announced on Tuesday at Apple's (AAPL - Get Report) Worldwide Developers' Conference, three things seem to have generated the strongest and most euphoric reaction:

  • Apple's expected decision to dump Google(GOOG) Maps;
  • The introduction of the next-generation Macbook Pro with Retina Display; and
  • Apple's unveiling of "Eyes-Free" Siri, which, when integrated into an automobile, will allow drivers to work hands-free with an iPhone.
  • With the exception of Business Insider dumping on Apple's map platform every chance it got, the media took the first two points in stride. Apple Maps will do what it does. And, while a truly incredible machine, the Macbook Pro is a bit too high-end to really change the game much more than Apple already has.

    The reaction to "Eyes-Free" Siri, however, has been anything but sane and logical. It's been over the top. As an investor, when you see analysts and the media get giddy, reconsider the hype. The outcome, which we will not see for some time anyway -- at least in the auto -- likely will not live up to it.

    Since WWDC, several people have predicted the death of Pandora (P - Get Report) at the hands of "Eyes-Free" Siri. Just yesterday, TheStreet's Richard Saintvilus argued that Siri dealt the ultimate death blow to its pseudo-namesake Sirius XM (SIRI - Get Report). And it's impossible to count the number of folks who claim that Ford's (F - Get Report) in-vehicle entertainment system, Sync, is dead on arrival.

    Pandora and Sirius XM are essentially in the same situation. The argument here is that "Eyes-Free" Siri will expand the range of choices you have while in the car. Why listen to Pandora or Sirius XM (or get traffic reports via satellite radio) when Siri provides the ability to use any app as well as Apple's own navigation features? Now, you can even voice control iTunes via your connected iPhone. All of a sudden, everything becomes obsolete. Or so the meme goes.

    So, with Siri coming to your steering wheel, default choices such as satellite radio and an integrated Pandora become meaningless? That's too simple. And it's simply not true, particularly because you already use your iPhone to access streaming and other apps anyway.

    First, it comes down to content. You can use Siri to access both Sirius XM and Pandora. In fact, you could argue that the upgraded, "Eyes-Free" interface might actually increase the time you spend with those apps. At the end of the day, if Sirius XM and Pandora both continue to provide a service that their users find compelling, Siri will do nothing but further enable their success, just like the iPhone did for Pandora when it first came out.
    1 of 2

    Check Out Our Best Services for Investors

    Action Alerts PLUS

    Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

    Product Features:
    • $2.5+ million portfolio
    • Large-cap and dividend focus
    • Intraday trade alerts from Cramer
    Quant Ratings

    Access the tool that DOMINATES the Russell 2000 and the S&P 500.

    Product Features:
    • Buy, hold, or sell recommendations for over 4,300 stocks
    • Unlimited research reports on your favorite stocks
    • A custom stock screener
    Stocks Under $10

    David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

    Product Features:
    • Model portfolio
    • Stocks trading below $10
    • Intraday trade alerts
    14-Days Free
    Only $9.95
    14-Days Free
    Dividend Stock Advisor

    David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

    Product Features:
    • Diversified model portfolio of dividend stocks
    • Updates with exact steps to take - BUY, HOLD, SELL
    Trifecta Stocks

    Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

    Product Features:
    • Model Portfolio
    • Intra Day Trade alerts
    • Access to Quant Ratings
    Real Money

    More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

    Product Features:
    • Access to Jim Cramer's daily blog
    • Intraday commentary and news
    • Real-time trading forums
    Only $49.95
    14-Days Free
    14-Days Free
    AAPL $93.74 0.00%
    F $13.56 0.00%
    INTC $30.28 0.00%
    P $9.93 0.00%
    SIRI $3.95 0.00%


    Chart of I:DJI
    DOW 17,773.64 -57.12 -0.32%
    S&P 500 2,065.30 -10.51 -0.51%
    NASDAQ 4,775.3580 -29.9330 -0.62%

    Free Reports

    Top Rated Stocks Top Rated Funds Top Rated ETFs