RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies, and SMI Corporation Limited, a leading Chinese entertainment and media company that operates movie theatres under the name Stellar International Cineplex, today announced an agreement to equip 100 screens across the Stellar circuit in China with RealD 3D technology. Installation of RealD 3D technology has already begun.
“Stellar International Cineplex is a key player in the China movie industry,” said Bruce Ren, President of SMI International Cinemas Limited. “This partnership with RealD will combine the world's most cutting-edge 3D cinema technology with our five-star multiplexes, bringing Chinese audiences a brand new movie-going experience.”
“Chinese cinema box office is growing at a record breaking rate thanks to circuits like Stellar and their commitment to bringing world class multiplexes and premium entertainment experiences to cities throughout China,” said Edman Chan, RealD General Manager of Asia for Cinema. “This agreement adds to RealD’s growing traction in the Chinese exhibition market where we recently announced four new exhibitors, giving RealD a total commitment of 2,000 RealD 3D-equipped screens in China.”
Stellar currently operates more than 40 cinema locations with 250 auditoriums and nearly 40,000 seats in more than 20 provinces and cities in China.RealD 3D is currently available on approximately 650 cinema screens in China with future commitments for approximately 1,350 additional installations for a total of approximately 2,000 screens. Globally, RealD is the world’s most widely used 3D cinema technology with approximately 20,200 screens equipped with RealD 3D (as of March 23, 2012) by approximately 900 exhibitors in 68 countries around the world. About RealD Inc. RealD is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.