June 14, 2012
Turkcell (NYSE:TKC, ISE: TCELL)
, the leading communications and technology company has received two awards from
in recognition of its excellence in practices that place the customer at the heart of its marketing activities: the first from Gartner for its best CRM (Customer Relations Management) practices, and the second from the Loyalty for its farmer services.
Turkcell, with its "real time marketing" practices has been ranked first at the "Gartner CRM Excellence Awards", which grants one of the world's most prestigious CRM (Customers Relations Management) awards. In 2007, with its "Journey to/with the Customer" CRM program, Turkcell became the first Turkish company to win a CRM Excellence Award from Gartner; one of the most important research and consultancy companies in the world.
Additionally; Turkcell Farmer Services, which received the Association of Turkish Electronic Industrials ("TESID") "innovative idea of the year award" in the large enterprise category in 2011, has been ranked first by the Loyalty Awards for its best employment of technology in a loyalty program. The "Best use of Technology" category of the loyalty program, seeks out the very best example of innovation, information, and communication technologies. The services that Turkcell offers and the benefits brought to farmers were considered worthy of the first prize. Additionally, in the Loyalty Awards category of the year's best loyalty program, Turkcell won the special jury prize for its Platinum program.
Turkcell Chief Consumer Business Officer
commented that "Turkcell serves its 34.5 million customers daily with the best quality services, the most advanced technology, at the most advantageous prices, and do its utmost to sustain their satisfaction to the maximum. We believe in the principle that the customer is king. The awards we have received demonstrate that Turkcell is not only
, but also the world's best company when it comes to understanding its customers and their needs. Indeed, our goal is to better understand our customers and meet their needs in the quickest manner possible."