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Immersion Haptic Technology Powering Next-Gen Automotive UX

Immersion Corporation (Nasdaq:IMMR), the leading developer and licensor of touch feedback technology, today revealed that Daesung will include Immersion haptic feedback in its 2013 Kia K9 sedan design. Daesung has selected Immersion’s TouchSense® force feedback technology to create an adaptive user interface through a rotary knob that dynamically adjusts haptic feedback based on the information available to the user.

The proliferation of mobile consumer devices combined with increased capabilities within the car create potential for increased distraction. TouchSense haptics provide drivers with tactile feedback that guides users and confirms commands, creating more intuitive interactions which may reduce glance time. The Kia system uses a single control hub for in-vehicle infotainment, navigation and communication for improved usability.

“The ability for Immersion haptics to dynamically provide feedback based on the context of the information they are viewing helps simplify the user experience and make navigating through automotive infotainment systems more intuitive,” said Dennis Sheehan, Immersion’s vice president of marketing. “We’re excited to see Daesung’s success in bringing haptics into their automotive controls and fully expect continued momentum for TouchSense haptics in vehicles.”

The K9 is Kia’s flagship sedan, boasting the best in design, performance and technology with an eye toward modern style and substance. The car is available in Korea with plans for overseas sales pending.

“Haptics provides critical touch feedback to our automotive control designs,” said Dr. Junho Gohng, Managing Director of Daesung. “Daesung continues to develop leading-edge vehicle interior design and Immersion’s haptics technology is fundamental in providing car owners the best possible experience.”

For more information on the Kia K9, please see:

For more information on Immersion’s TouchSense technology for automotive applications, please see:

About Daesung

Since its foundation in 1973 as a producer of switches and relays, DAESUNG has emerged as a leading automotive parts supplier in Korea with cutting edge technologies backed by expertise in manufacturing and R&D. Daesung Electrics, with more than 3,000 employees globally, has foot prints in Korea, China and India and has sales offices in Europe, Japan, North America. Daesung invested many resources for global business after merged by LS group in 2008. For example, global standard ERP is running from 2010 and CMMI level 3 will be finished by 2011 and is striving to become a global leader with high quality products. Daesung gives the best efforts to become a world leader in mechatronics and the electric/electronic parts industries by developing and manufacturing next generation products which blend high tech IT and green technologies .

About Immersion ( )

Founded in 1993, Immersion (NASDAQ:IMMR) is the leading innovator in haptics technology; the company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore "mechanical" feel by providing intuitive and unmistakable confirmation; improve safety by overcoming distractions while driving or performing a medical procedure; and expand usability when audio and visual feedback are ineffective. Immersion's TouchSense technology provides haptics in mobile phone, automotive, gaming, medical and consumer electronics products from world-class companies. With over 1,200 issued or pending patents in the U.S. and other countries, Immersion helps bring the digital universe to life.

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

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