This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Sirius XM's Greatest Fear: Apple in the Driver's Seat

NEW YORK ( TheStreet) -- After search giant Google (GOOG) encroached on Apple's (AAPL - Get Report) territory with the creation of Android, the late Steve Jobs was quoted as saying he intended to go "thermonuclear" in efforts to retaliate.

It goes without saying that there is no love lost between the two companies as seen by their constant battle for technology supremacy. In fact, I would venture to say that whether they have realized it or not, both firms have performed exceptionally -- solely from their mutual hatred.

To continue with the competitive rivalry, investors learned on Monday during the company's annual Worldwide Developers Conference that Apple has indeed started to turn up the heat on several of its rivals, including Microsoft (MSFT) and Samsung. It has started to tactically improve its mobile OS software (the IOS6) to thwart off threats from Android devices by improving the capabilities of its Siri voice command technology, as well as improvements to the address bar on its Safari browser.

Investors were also blown away when Apple announced plans to come up with its own in-house mapping program to replace the popular Google Maps app that has become a staple on both Apple and Android devices. I felt this made perfect sense. After all, why would one rival want to depend too much on another that is often trying to take away its business? Because in the back of their minds the folks at Apple have always wondered, what happens if Google suddenly stops licensing the software to the company out of spite? For its own piece of mind Apple wanted to break away from this dependency.

While this is said to be a big blow to Google -- which generates roughly 50% its mobile map traffic from iPhones and iPads -- the biggest blow, in my opinion, was to satellite radio giant Sirius XM (SIRI - Get Report) whose biggest fear was to see Apple get in the driver's seat. I say this because although Apple is not officially in the automobile, it is understood that unless one is commuting somewhere there is very little use for the maps app. So, in essence, by creating its own map software Apple is now also in the driver's seat. The only question is, what is next?

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
AAPL $132.54 0.00%
SIRI $3.91 0.00%
FB $80.54 0.00%
GOOG $540.11 0.00%
TSLA $247.73 0.00%

Markets

DOW 18,232.02 -53.72 -0.29%
S&P 500 2,126.06 -4.76 -0.22%
NASDAQ 5,089.3620 -1.4320 -0.03%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs