SIOUX FALLS, S.D., June 12, 2012 /PRNewswire/ -- Recognizing the importance of in-trip mobile engagement within the travel industry, the Web Marketing Association has awarded LodgeNet Interactive Corporation (NASDAQ: LNET), the leading provider of interactive media and connectivity services to the hospitality industry and the consumers they serve, with the 2012 Best Hotel and Lodging Mobile Application award for its excellence in mobile development.
Smartphones and tablets have become travelers' constant companions, and awards like the Best Hotel and Lodging Mobile Application underscore the importance of hoteliers interacting with travelers through their mobile devices. With the LodgeNet Mobile App, hoteliers are able to make the most of the in-market travel experience with services that are relevant, convenient and important for travelers.
"This award is a fantastic accolade for LodgeNet Mobile, as it recognizes our focus and dedication to providing hotels with the ultimate mobile tool to continually engage their guests throughout their entire trip," said Derek S. White, President of Interactive & Media Networks for LodgeNet. "Our mobile app is helping heighten guest loyalty for the hotel brands we work with." White added that a key decision factor in the Web Marketing Association's award was LodgeNet's innovative and timely delivery of contextual information and services triggered by traveler location.LodgeNet's award-winning Mobile App will be on display at the upcoming HITEC Conference in Baltimore, June 25-28. Award Criteria and Credentials The Mobile WebAward Competition is open to all organizations and individuals involved in the process of developing web sites for organizations, companies and the government. Web sites and applications built for mobile devices that are entered must have been available to their end users for at least part of 2011 or 2012. Competition judges represent all aspects of mobile web development. Entries were judged on the judging criteria and compete head-to-head with other entries within their specific category and are professionals with an in-depth understanding of current mobile web development, design and marketing and the objectivity to score entries according to a predefined set of criteria.