NEW YORK ( TheStreet) -- Apple's (AAPL - Get Report) no-news Worldwide Developers Conference announcement of leaving Google (GOOG - Get Report) maps for its own is clearly a blow for Google, but the impact on Google's earnings may not amount to much more than a difference in rounding. iPhones account for much of mobile search with GPS, etc. (about half), and it's an valuable half. The demographics of iPhone users are coveted by advertisers for their income levels.Along with road, location and travel information provided back to Google's HAL 9000 computer system to figure out what people want, Google is able to better target ads for everyone.
Will Apple's Shot at Google Hit RIM and Nokia Instead?
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