GREENWOOD VILLAGE, Colo., June 12, 2012 /PRNewswire/ -- To tweet or not to tweet? For many business people, that's the marketing question today's media choices bring to mind. Executives will gain insights about digital media options and the messages they might want to convey through them when Paul Gillin, founding editor-in-chief of TechTarget, comes to the Ciber headquarters office in Greenwood Village for an informative luncheon on Thursday, June 14. The event takes place at 6363 S. Fiddlers Green Circle, Suite 1400, and begins at 11:30 a.m. and IT, Marketing and Communications executives from areas businesses can register for the event at http://go.ciber.com/USDenverCIOForum_EventRegistrationPage.html.
Having previously served as the editor-in-chief and executive editor of the technology weekly, Computerworld, Gillin's knowledge and experience with digital media goes years back and runs deep. Along with hundreds of articles on the topic, Gillin is author of three books on social media, including "The New Influencers: A Marketer's Guide to the New Social Media," "Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo Charge Your Business" and "Social Marketing to the Business Customer."
During his presentation, Gillin will share insights and information about the wide variety of social media channels available and the relative strengths and weaknesses of each. He also will provide case studies and real-world examples of how organizations are successfully leveraging social media to reach customers and influencers.Ciber is a natural host for Gillin's presentation because this IT consulting company offers solutions including digital marketing, mobility, collaborative platforms such as SharePoint and other enabling technology. Ciber's digital marketing practice delivers managed services for web-based, targeted and effective marketing campaigns that help businesses find and reach customers, produce market intelligence that helps customize promotions and incentives and bring in results. The company's mobility solutions include strategy, custom app development, enterprise architecture, as well as data and change management. Ciber also offers IT strategy consulting to help companies implement technology that supports digital marketing initiatives and overarching business goals.