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Bally Technologies, Shuffle Master, Inc., And Ongame Networks Ltd. Establish A Business-to-Business Online Partnership

Two of the leading global gaming suppliers, Bally Technologies (NYSE: BYI) and Shuffle Master, Inc. (NASDAQ Global Select Market: SHFL), and one of the leading poker platforms, Ongame Networks Ltd., announced a strategic alliance aimed at expanding their online gaming presence globally and increasing their online business-to-business (B2B) product offerings.

This alliance will enable all three companies to take their combined strengths and offer a unique poker and iGaming platform solution. The ability to interface Ongame’s poker content through Bally’s iGaming platform is intended to provide a best-in-class B2B offering and allow operators to choose world-class technology, while maintaining control of their operations through proven gaming suppliers.

“Bally is pleased to offer Ongame’s proven poker platform, which will provide a unique offering through its integration on Bally’s iGaming platform,” said John Connelly, Bally Technologies’ Vice President of Business Development. “Bally Technologies and Aristocrat Technologies have agreed to offer Ongame as one of their preferred poker solutions, thus creating a combined liquidity pool for our customers.”

“Bally’s objective is to place the control in the hands of the operator,” Connelly added. “We are providing the necessary tools to have a single view of the player by incorporating existing and online gaming systems, while allowing operators to have the ability to cross-promote between traditional land-based and online consumers.”

Gavin Isaacs, Shuffle Master’s Chief Executive Officer, said, “We are confident that this relationship between Shuffle Master, Ongame, and Bally will create the opportunity for gaming operators to control their data, establish liquidity, and ensure their suppliers are truly committed to a B2B model. It is relationships such as this that made us truly excited about bringing Ongame into the Shuffle Master family and opportunities like this only build momentum before the pending closing of our acquisition.”

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Corporate Marketing & Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

About Shuffle Master, Inc.

Shuffle Master, Inc. is a leading global gaming supplier committed to making gaming more fun for players and more profitable for operators through product innovation, and superior quality and service. The Company operates in legalized gaming markets across the globe and provides state-of-the-art, value-add products in five distinct categories: Utility products, which include automatic card shufflers and roulette chip sorters; Proprietary Table Games, which includes live games, side bets and progressives; Electronic Table Systems, which include various e-Table game platforms; Electronic Gaming Machines, which include video slot machines; and newly introduced iGaming, which features online versions of Shuffle Master's table games, social gaming, and mobile applications. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at http://www.shufflemaster.com, or on Facebook, Twitter and YouTube.

About Ongame Network Ltd.

Ongame Network Ltd. is one of the world’s largest B2B poker providers. The global network includes more than 25 of the e-gaming industry’s strongest brands and operators and has up to 45,000 concurrent players at peak hours. Ongame operates on regulated iGaming markets, including France, Italy, Denmark, and Spain. Further information about the Company can be found at www.ongame.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

Copyright Business Wire 2010

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