As I followed TheStreet's live blog from the event, hosted by Chris Ciaccia, I repeatedly refreshed the "We'll be back. We're busy updating the Apple Store for you and will be back soon" page at Apple's Web site.
That downtime saved me about $2,500. You know how it goes. Given time to think about an unplanned purchase, your rational mind starts drawing the distinction between "wants" and "needs." Not that it matters, but I would guess Apple loses some impulse purchases from people like me by closing its online store for a few hours on days of major presentations.
In any event, I'm due for a new laptop by the end of the year. And it's all but given I will return to Mac. I'll keep my Windows machines (and probably even get Windows 8), but they'll serve as background screens and sync with my Windows Phone. To actually do work (and play), I am not sure how I can justify using anything other than this next-generation MacBook.I'm not even a computer geek, in the hyper-nerdy sense of the word, but I am just giddy over this machine. Even with the WWDC-related hype, AAPL could not muster a gain. It reversed with the rest of the market, presumably on concerns out of Spain and the rest of Europe. I'm not so sure it was the macro weakness, though. If there was good reason for it to occur, Apple's stock would have bucked global trends and powered higher as the nerds and geeks from WWDC took off for lunch at one of the many Subways in downtown San Francisco. AAPL tends to experience this sell the news we already know weakness after WWDC or some other heavily hyped event. In the past, the pullbacks surprised me. Not this time, though. Going forward, Apple will need to blow away more than its devotees and members of the financial and tech media for the needle to move, meaningfully, on the stock.
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