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What's Key in Apple's WWDC News

So, Tim Cook did follow through on his prediction from two weeks ago that he'd announce something with Facebook. However, it suggests that this is a minimal partnership between the two that is being done more to please iOS users than to help out Facebook.

The Importance of China

Apple took time to show off the China-specific features of Mountain Lion for China. This included Baidu (BIDU) as the default search engine, and integration with Sina (SINA) Weibo. This specific allocation of time to China shows how important it is to Apple's future.

There was a lot to digest in the keynote -- and lots to get excited about for Apple investors, developers, and users.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.

At the time of publication, Eric Jackson was long AAPL and YELP.

Eric Jackson is founder and Managing Member of Ironfire Capital and the general partner and investment manager of Ironfire Capital US Fund LP and Ironfire Capital International Fund, Ltd. In January 2007, Jackson started the world's first Internet-based campaign to increase shareholder value at Yahoo!, leading to a change in CEOs in 2007. He also spoke out in favor of Yahoo!'s accepting Microsoft's buyout offer in 2008. Global Proxy Watch named Jackson as one of its 10 "Stars" who positively influenced international corporate governance and shareowner value in 2007.

Prior to founding Ironfire Capital, Jackson was President and CEO of Jackson Leadership Systems, Inc., a leadership, strategy, and governance consulting firm. He completed his Ph.D. in the Management Department at the Columbia University Graduate School of Business in New York, with a specialization in Strategic Management and Corporate Governance, and holds a B.A. from McGill University.

He was previously Vice President of Strategy and Business Development at VoiceGenie Technologies, a software firm now owned by Alcatel-Lucent. In 2004, Jackson founded the Young Patrons' Circle at the Royal Ontario Museum in Toronto, which is now the second-largest social and philanthropic group of its kind in North America, raising $500,000 annually for the museum. You can follow Jackson on Twitter at www.twitter.com/ericjackson or @ericjackson.

You can contact Eric by emailing him at eric.jackson@thestreet.com.

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