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Coffee sales and generous donations will help send more than 15,000 deserving kids to camp this yearOAKVILLE, ON,
June 11, 2012 /CNW/ -Thanks to loyal Tim Hortons guests and generous restaurant owners, this year's Camp Day raised a record
$11 million, which will help send more than 15,000 deserving kids from economically disadvantaged homes on a once-in a-lifetime camping adventure.
On Camp Day, owners of more than 4,000 Tim Hortons restaurants in
the United States, generously donate all proceeds from coffee sales to the Tim Horton Children's Foundation (THCF) and hold numerous fundraising events to raise even more money for the camps. Last year, the popular event raised
$9.9 million and contributed significantly to sending kids from local schools and community groups to year-round camps.
"A big heartfelt thank you goes out to absolutely everyone in
the United States who helped make this year's Camp Day such a huge success," said
Dave Newnham, Vice President and Executive Director, Tim Horton Children's Foundation. "From Tim Hortons restaurant owners and their dedicated team members to media, special guests and above all the guests who bought coffee and made a donation - everyone contributed to this great cause."
This year, guests had even more options to donate which contributed to the outpouring of generosity in support of kids in local communities, such as texting a
$5 donation or donating on Facebook by purchasing
$5 items in a virtual camp shop. Year-round contributions through
sendakidtocamp.com and Foundation coin boxes at Tim Hortons restaurants significantly contribute to ongoing fundraising efforts. In fact,
$1.4 million annually is collected in pennies alone.
"Every penny counts and we see the amazing effects of coins dropped in those Foundation boxes at our restaurants make lasting and impactful changes in deserving kids' lives every day," added Newnham. "These are kids who otherwise would not have the means to experience Camp and change their lives forever. When they visit us, they come home with a more positive attitude and confidence in themselves and their future."