NEW YORK, June 11, 2012 /PRNewswire/ -- Martha Stewart Living Omnimedia, Inc. (MSLO) has appointed Michael Robinson to the newly created position of Vice President of e-Commerce. Robinson brings retail, direct-to-consumer and digital experience working with popular brands such as Anthropologie, Smith & Hawken Ltd., and Banana Republic, Inc., and will be responsible for building out the company's e-commerce presence, including the site the company is jointly developing with J.C. Penney Company, Inc., which is slated to launch in 2013. He is reporting to Lisa Gersh, President and COO of MSLO.
He joins MSLO from Anthropologie, the women's lifestyle and apparel retailer that is owned by Urban Outfitters. Inc., where he built and managed that brand's highly regarded website and catalog businesses, serving most recently as Head of eCommerce for Europe and the UK, based in London. Mr. Robinson launched the Anthropologie catalog and website in 1998, and built that business into the fastest growing and most profitable channel of the brand. He subsequently took leadership of the brand's cross-channel marketing, and launched Anthropologie's retail loyalty program before spearheading their European e-commerce efforts. Prior to that, he was a retail consultant and held managerial and planning positions at Smith & Hawken and Banana Republic. Mr. Robinson is a graduate of the University of California's School of Business at Berkeley.
"Michael brings a great background from several innovative, successful lifestyle retail brands, as well as an understanding of the markets we're targeting and the best ways to attract those consumers to an e-commerce environment," said Ms. Gersh. "He's very well-positioned to drive an important company initiative as we expand our e-commerce business in conjunction with J.C. Penney. We're thrilled to have him on the team."
About Martha Stewart Living Omnimedia, Inc.Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. It reaches approximately 66 million consumers across all media platforms each month and has a growing retail presence with 8,500 products in over 38,000 retail locations. MSLO is comprised of three business segments: Publishing, Broadcasting and Merchandising. The Publishing segment encompasses four magazine brands— Martha Stewart Living , Martha Stewart Weddings, Everyday Food and Whole Living—special issues, books, digital properties and apps. The Broadcasting segment is comprised of original television programming, including the Emmy-winning, daily television series, "The Martha Stewart Show," on Hallmark Channel, video, and Martha Stewart Living Radio on SIRIUS XM Channel 110. In addition, MSLO designs high-quality Martha Stewart products in a range of lifestyle categories available through select retailers, including The Home Depot, Macy's, Staples (together with Avery), PetSmart, Michaels, and Jo-Ann Fabric & Craft Stores. In December 2011, the Company entered into a strategic alliance with J.C. Penney Company, Inc., which includes a merchandising agreement to build distinct Martha Stewart stores in jcpenney department stores, and to jointly develop an e-commerce site, both of which are expected to launch in 2013. The MSLO family of brands also includes Chef Emeril Lagasse and his media and merchandising properties. For additional information about MSLO, visit www.marthastewart.com. SOURCE Martha Stewart Living Omnimedia, Inc.
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