This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

Martha Stewart Living Omnimedia, Inc. Names Michael Robinson Vice President Of E-Commerce

Stocks in this article: MSO

NEW YORK, June 11, 2012 /PRNewswire/ -- Martha Stewart Living Omnimedia, Inc. (MSLO) has appointed Michael Robinson to the newly created position of Vice President of e-Commerce. Robinson brings retail, direct-to-consumer and digital experience working with popular brands such as Anthropologie, Smith & Hawken Ltd., and Banana Republic, Inc., and will be responsible for building out the company's e-commerce presence, including the site the company is jointly developing with J.C. Penney Company, Inc., which is slated to launch in 2013.  He is reporting to Lisa Gersh, President and COO of MSLO.

He joins MSLO from Anthropologie, the women's lifestyle and apparel retailer that is owned by Urban Outfitters. Inc., where he built and managed that brand's highly regarded website and catalog businesses, serving most recently as Head of eCommerce for Europe and the UK, based in London. Mr. Robinson launched the Anthropologie catalog and website in 1998, and built that business into the fastest growing and most profitable channel of the brand. He subsequently took leadership of the brand's cross-channel marketing, and launched Anthropologie's retail loyalty program before spearheading their European e-commerce efforts. Prior to that, he was a retail consultant and held managerial and planning positions at Smith & Hawken and Banana Republic. Mr. Robinson is a graduate of the University of California's School of Business at Berkeley.

"Michael brings a great background from several innovative, successful lifestyle retail brands, as well as an understanding of the markets we're targeting and the best ways to attract those consumers to an e-commerce environment," said Ms. Gersh.  "He's very well-positioned to drive an important company initiative as we expand our e-commerce business in conjunction with J.C. Penney. We're thrilled to have him on the team."

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. It reaches approximately 66 million consumers across all media platforms each month and has a growing retail presence with 8,500 products in over 38,000 retail locations. MSLO is comprised of three business segments: Publishing, Broadcasting and Merchandising. The Publishing segment encompasses four magazine brands Martha Stewart Living , Martha Stewart Weddings, Everyday Food and Whole Living—special issues, books, digital properties and apps. The Broadcasting segment is comprised of original television programming, including the Emmy-winning, daily television series, "The Martha Stewart Show," on Hallmark Channel, video, and Martha Stewart Living Radio on SIRIUS XM Channel 110.  In addition, MSLO designs high-quality Martha Stewart products in a range of lifestyle categories available through select retailers, including The Home Depot, Macy's, Staples (together with Avery), PetSmart, Michaels, and Jo-Ann Fabric & Craft Stores. In December 2011, the Company entered into a strategic alliance with J.C. Penney Company, Inc., which includes a merchandising agreement to build distinct Martha Stewart stores in jcpenney department stores, and to jointly develop an e-commerce site, both of which are expected to launch in 2013. The MSLO family of brands also includes Chef Emeril Lagasse and his media and merchandising properties. For additional information about MSLO, visit www.marthastewart.com.

SOURCE Martha Stewart Living Omnimedia, Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,810.06 +91.06 0.51%
S&P 500 2,063.50 +10.75 0.52%
NASDAQ 4,712.97 +11.1030 0.24%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs