Updated from 12:23 p.m. EST to provide additional details regarding comScore data.
NEW YORK (
(FB - Get Report)
has fired a shot at partners
(AAPL - Get Report)
(GOOG - Get Report)
, as it launches its own App Center.
the App Center
with both mobile and web apps. It has 600 apps to start with, including popular ones such as
GPS. It also includes new apps such as
Ghosts of Mistwood
Ghost Recon Commander
Apple and Google already have their own app stores, the App Store, and Google Play, respectively. Apple's app store features more than 500,000 apps, including over 200,000 for the iPad. Apple recently celebrated its
25 billionth app download
. Google has over 500,000 games and apps in Google Play, and recently surpassed the 10 billion download mark.
Facebook's mobile strategy has been a major source of concern for investors, and the company itself. The social networking giant
recently bought Instagram
to make the mobile experience better for users. However, the company does not generate any meaningful revenue from its mobile, so its App Center may be a way for the company to soothe investors concerns.
The App Center can be found on Facebook's mobile app for both the iPhone and Android phones, as well as Facebook.com. The App Center started appearing in the United States last night, and will become available to the entire world in the upcoming weeks.
Internet marketing firm
that Facebook ads are more effective than previously thought. The company is going to publish new findings next week that Facebook ads are more effective as per their research, with Facebook-earned media having a "statistically significant positive lift on people's purchasing of a brand."
Shares of Facebook rose in late action, gaining 3.4% to $27.17.
Interested in more on Facebook? See TheStreet Ratings' report card for
Check out our new tech blog,
. Follow TheStreet Tech
on your wireless devices
Written by Chris Ciaccia in New York