This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Business Should Lead the Fight Against Junk Food

NEW YORK ( TheStreet) -- Major U.S. companies are scrambling to portray a softer side of themselves to the public in this age of crisis and scandal, but Walt Disney's (DIS) recent announcement that it will voluntarily limit product advertising on its media outlets for children by adhering to a set of strict, new nutritional standards caught my attention.

This news came shortly after New York City Mayor Michael Bloomberg, launched a push to ban sales of super-sized sugary drinks at certain establishments here in New York City. The proposal stirred immediate controversy, with protests from many quarters, including the beverage and restaurant industry.

Bloomberg is creating a "nanny state," they argue, where New Yorkers can't decide for themselves what size sugary drink they want to consume. Where do we draw the line? What product will be banned next?

As a staunch supporter of freedom and liberty, I agree with this line of argument. However, my thinking on this is also informed by a recent trip to the movie theaters where I ordered a large Coca-Cola ( (KO) at the concession counter to quench my thirst.

To my astonishment, I didn't receive a large Coke. Rather, I was served a giant bucket of Coke. My 9-month-old child could have comfortably bathed, or possibly drowned, in the humongous tub of Coke that I was served. It was absurd and comical except for the disturbing realization that people actually sit around drinking these monstrosities on a regular basis.

I drank a lot of soda during the movie that evening, and it was delicious. I even had to get up and visit the restroom several times. Yet, I only drank a small fraction of the entire vat of Coke that I was served. If I had any more I probably would have been sick, and I have a strong stomach.

Then I got to thinking: What are the economics that have turned a large Coke into a small child's swimming pool? How could it possibly make good business sense to serve such a ridiculously large soda? People are demanding this?

I don't know, but I assume it does make economic sense or else the food and beverage industry wouldn't be so outspoken in its opposition to Bloomberg's controversial proposal. It's not like he wants to prevent them from serving sugary drinks. He's only pushing for a limit on the size of those drinks, and the limit -- 16 ounces -- is hardly small.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.19 -1.04%
FB $118.06 0.54%
GOOG $695.81 0.50%
TSLA $222.56 -4.20%
YHOO $35.97 -0.11%


Chart of I:DJI
DOW 17,651.26 -99.65 -0.56%
S&P 500 2,051.12 -12.25 -0.59%
NASDAQ 4,725.6390 -37.5850 -0.79%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs