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The management team, led by CEO John Foraker, estimates the company's current penetration of its target market at 6.3%, or 7 million households, and says this has the potential to triple over the next decade. These days, company is headquartered in Berkeley, Calif., and Annie herself is no longer involved in the company on a daily basis. She primarily runs her organic farm now, though she continues to write the notes that appear on the back of each product box and to handle most of the letters sent in from consumers.
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