NORWALK, Conn., June 7, 2012 /PRNewswire/ -- Diageo, the world's leading premium beer, wine and spirits company, announced today that it has acquired Cabin Fever Maple Flavored Whisky. The acquisition will provide Diageo with a new brand that delivers on two emerging growth trends within the US spirits market: flavored whisky and craft distilling. Flavors continue to be a growing category within whisky, with double digit growth of over 40% (Volume sales IRI past 52 weeks, May 13, 2012). Also fueling growth are artisanal spirits which are expanding across the country.Cabin Fever Maple Flavored Whisky was originally launched as a family business, run by the Robillard Family. Through their efforts, the brand has a loyal following of consumers and bartenders primarily in the North East. The family will continue to be heavily involved in the brand and national roll out, continuing to build on the momentum they've built in the community. The brand will be the newest addition to Diageo's Catalyst Division, which focuses exclusively on high potential brands. "The Robillard family has created a unique American whisky and we look forward to continuing the growth of this unique brand," said Steve Rust, President Diageo Catalyst Division. "Cabin Fever delivers on the consumer demand for flavored, artisanal brands that are driving whisky growth in the US. We are confident in the brand and our continued relationship with the Robillard family."Made with real maple syrup, Cabin Fever Maple Flavored Whisky is an 80 proof whisky currently available in certain markets at a suggested average retail price is $19.99 for a 750ml bottle. Diageo will initiate the national roll out of Cabin Fever Maple Flavored Whisky in fall 2012."Building Cabin Fever has been a labor of love for our family," said Rob Robillard, Founder of the brand. "We have had enormous support from the community and look forward to working with Diageo to bring our unique brand to the rest of the country. In addition to the impressive Diageo marketing organization that Cabin Fever will be joining, it's great to be associated with a company that is clearly committed to responsible drinking."
About DiageoDiageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness. Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV