This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Diageo Acquires Cabin Fever Maple Flavored Whisky

Stocks in this article: DEO





NORWALK, Conn., June 7, 2012 /PRNewswire/ -- Diageo, the world's leading premium beer, wine and spirits company, announced today that it has acquired Cabin Fever Maple Flavored Whisky.  The acquisition will provide Diageo with a new brand that delivers on two emerging growth trends within the US spirits market: flavored whisky and craft distilling. Flavors continue to be a growing category within whisky, with double digit growth of over 40% (Volume sales IRI past 52 weeks, May 13, 2012). Also fueling growth are artisanal spirits which are expanding across the country.Cabin Fever Maple Flavored Whisky was originally launched as a family business, run by the Robillard Family. Through their efforts, the brand has a loyal following of consumers and bartenders primarily in the North East. The family will continue to be heavily involved in the brand and national roll out, continuing to build on the momentum they've built in the community. The brand will be the newest addition to Diageo's Catalyst Division, which focuses exclusively on high potential brands.   "The Robillard family has created a unique American whisky and we look forward to continuing the growth of this unique brand," said Steve Rust, President Diageo Catalyst Division. "Cabin Fever delivers on the consumer demand for flavored, artisanal brands that are driving whisky growth in the US. We are confident in the brand and our continued relationship with the Robillard family."Made with real maple syrup, Cabin Fever Maple Flavored Whisky is an 80 proof whisky currently available in certain markets at a suggested average retail price is $19.99 for a 750ml bottle. Diageo will initiate the national roll out of Cabin Fever Maple Flavored Whisky in fall 2012."Building Cabin Fever has been a labor of love for our family," said Rob Robillard, Founder of the brand. "We have had enormous support from the community and look forward to working with Diageo to bring our unique brand to the rest of the country. In addition to the impressive Diageo marketing organization that Cabin Fever will be joining, it's great to be associated with a company that is clearly committed to responsible drinking."

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,614.81 +215.14 1.31%
S&P 500 1,941.28 +37.27 1.96%
NASDAQ 4,419.4780 +103.4040 2.40%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs