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TheStreet Open House

WebMediaBrands’ Inside Network Research Launches PageData Pro, Tracking Service For Facebook Pages

Stock quotes in this article: WEBM

WebMediaBrands Inc. (Nasdaq: WEBM) today announced the launch of PageData Pro & PageData Enterprise ( http:// pagedata .appdata.com), a new subscription service for tracking growth metrics for Facebook Pages.

“Similar to how AppData tracks active users for Facebook Apps, PageData tracks Likes and People Talking About This for Facebook Pages, and is the first service to offer a historical view of Facebook Page growth and engagement across millions of Pages,” stated Brendan Irvine-Broque, Product Manager, Inside Network. “PageData Pro enables marketers to benchmark their historical performance against competitors and make smart decisions informed by accurate data. For analysts tracking the performance of brands and companies, PageData Pro provides actionable insights into these companies’ efforts to engage and reach Facebook users.”

PageData Pro customers have access to the following daily metrics for millions of Facebook Pages:

  • The number of Likes a given Facebook Page has, dating back as early as 2009.
  • The number of People Talking About This, dating back to late 2011 when Facebook first introduced this engagement metric.

In addition, PageData tracks engagement data on a per-post basis for a select group of Facebook Pages, allowing marketers to see the Likes, Comments, and Shares for each piece of content that a given Page posts. This reveals which content receives the most engagement, and which content has the most viral reach.

PageData represents a new addition to Inside Network’s suite of data and research products focused on Facebook and Mobile App Ecosystems, including AppData and its recently announced Inside Network Research Subscription service. ( http://research. insidenetwork .com)

For more information please visit http:// pagedata .appdata.com or contact Kieran Barr, Vice President of Sales, at k@insidenetwork.com.

About WebMediaBrands Inc.

WebMediaBrands Inc. (Nasdaq: WEBM) ( http://www.webmediabrands.com) is a leading Internet media company that provides content, education, and career services to social media, traditional media, and creative professionals through a portfolio of vertical online properties, communities, and trade shows. The Company's online business includes: (i)  mediabistro.com, a leading blog network providing content, education, community, and career resources (including the industry's leading online job board) about major media industry verticals including new media, social media, Facebook, TV news, advertising, public relations, publishing, design, and mobile; (ii) InsideNetwork.com, a leading network of online properties providing original market research, data services, news, and job listings on the Facebook platform, on social gaming, and on mobile applications ecosystems; and (iii) SemanticWeb.com, a leading blog providing content, education, community resources and career resources on the commercialization and application of Semantic Technologies, Linked Data, and Big Data. The Company's online business also includes community, membership and e-commerce offerings including a freelance listing service, a marketplace for designing and purchasing logos (stocklogos.com) and premium membership services. The Company's trade show and educational offerings include conferences, online and in-person courses, and video subscription libraries on topics covered by the Company's online business.

All current WebMediaBrands press releases can be found online at http://www.webmediabrands.com/corporate/press.html



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