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How to Not Get Burned by Low-Priced Stocks

After I had written something only slightly bearish about his company, he fired an email off to me. He took a shot at a competitor and referred to himself as "the most candid and outspoken CEO in the industry." But he did not stop there. In a subsequent email, Read continued:

Buffett made a fortune on beaten-down and poorly understood stocks. We are both at this point, but as EVs roll out over the next 24 months our value propositions will become clear and be validated.

Read still has about 18 months for his prediction to come true, but since his email on Jan. 24, ECTY has plummeted 51%, from $1.12 per share to 55 cents. If things do not improve drastically between now and November, Nasdaq could delist the stock.

I have been approached by and have approached quite a few company founders, CEOs and other high-level executives. From time to time, these interactions make me incredibly bullish. On occasion, however, they turn me off. If you need to compare your stock to a Buffett pick and defend it like a Browns fan calling into a sports talk program on Monday morning, I'm concerned.

But, even more so, as I noted last month, Don't Buy Sectors; Focus on Business Models, Target Markets.

You might love satellite radio. You have a lifetime subscription. Read knows his industry inside and out. Like any good CEO, he's a confident chap. It's all good; but stock prices get depressed for the same reasons as people. Underlying lying reasons almost always exist.

Underlying reasons explain why Tesla Motors (TSLA - Get Report) performs relatively well. And it's not because the company produces electric vehicles. Instead, it's because Elon Musk is a brilliant visionary. He and his team have done and will continue to do an excellent job serving a niche market of affluent types who will plunk down fifty grand for a Model S just like they did 110 grand for a Roadster.

If somebody, from chronic commenter to company CEO, tells you they have a "cheap" low-priced stock all because of misinformation, misunderstanding or manipulation, hop in your EV, crank up E Street Radio and drive away as fast as you possibly can.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.

At the time of publication, the author was long FB.

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SYM TRADE IT LAST %CHG
ECTY $0.00 0.00%
FB $81.53 0.00%
SIRI $3.96 0.00%
TSLA $218.42 0.00%
AAPL $130.28 0.00%

Markets

DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

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