Nutrisystem, Inc. (NASDAQ: NTRI), a leading provider of weight management products and services, today announced that Paul Guyardo has joined the Company’s board of directors. Currently, Mr. Guyardo is Executive Vice President, Chief Revenue and Marketing Officer for DIRECTV, the nation’s leading satellite television service.
“Paul Guyardo will be a great addition on the Nutrisystem board,” says Mike Hagan, Chairman of the Board of Directors for Nutrisystem. “His experience driving DIRECTV’s growth, his marketing skills and expertise, as well as his passion for consumer businesses will be enormously valuable to the Board as we set strategy for the Company. Paul has led DIRECTV’s sales efforts across a range of different distribution channels including consumer direct, retail, and through partnerships and alliances. He focuses intensely on reduction of consumer churn and has built a strong online presence for DIRECTV that serves as a destination for its customers. All of these areas are immediately transferrable to our business and directly analogous to strategic initiatives we are focused on at Nutrisystem.”
At DIRECTV, Mr. Guyardo is responsible for all functions that drive the company’s $22 billion in U.S. revenue including all sales and distribution channels, marketing, product management, advertising, public relations, customer retention, the sports & entertainment businesses, pricing & packaging and ad sales. Under his leadership, the DIRECTV’s subscriber base has grown from 15.1 million in 2005 to nearly 20 million currently. Initiatives that he launched are responsible for reducing churn to the lowest level in the industry. Mr. Guyardo has also energized existing businesses and launched entirely new products and services that are now driving incremental revenue for the Company.
Prior to joining DIRECTV, Mr. Guyardo served in a range of positions in marketing, consumer services, and product management with some of the most recognizable consumer brands in the world including: Sears Holdings Corporation, Home Shopping Network, AT&T, and Johnson & Johnson. He started his career in the advertising industry representing consumer brands such as Noxzema, Procter & Gamble, and Frito Lay.
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