There’s no denying that brand marketing and online advertising are converging…and at a rapid pace. Now, brand marketers have a money-back guarantee that their digital brand dollars will produce return. ValueClick Media, a division of ValueClick, Inc. (NASDAQ: VCLK), today announced the launch of the 20/20 Brand Guarantee, the company’s promise to deliver on a marketer’s brand lift objectives, or their money back.
“As more brand dollars shift online, our 20/20 Brand Guarantee promises brand advertisers that they will reach the right people, at the right time and influence their decisions,” said Bill Todd, president of ValueClick Media. “Our brand marketing solutions may be our best kept secret; and we are willing to put money on the fact that we can provide measureable impact and return on investment for our clients.”
Standard performance metrics don’t tell the complete story for a brand-focused campaign. Independent research proves ValueClick Media’s brand solutions are more than 2x as powerful in generating unaided awareness and are successful in lifting purchase intent 4.2 times higher than other leading networks, according to research from InsightExpress, a digital marketing research provider.
Giving Brand Marketers What They WantDelivering on the need for improved metrics and actual return on ad investment, ValueClick Media’s 20/20 Brand Guarantee provides brand marketers perfect vision into online brand campaign performance from start to finish. “ValueClick’s commitment to driving superior results for brand advertisers is evident in everything they do, from their proactive optimization of campaigns, to their 20/20 Brand Lift Guarantee,” said Jeff Smith, CMO and SVP of client services for Vizu. “ValueClick Media consistently outperforms our category and objective market benchmarks, recently taking the top performance ranking for CPG advertisers.” ValueClick Media works with marketers to identify the best brand lift metric to measure their campaign, then optimizes the campaign to reach desired brand performance. If ValueClick Media cannot identify positive brand lift at the end of the campaign, based on a one-question Vizu survey, the advertiser will receive money back. The full Terms and Conditions for the 20/20 Brand Guarantee can be found at www.valueclickmedia.com/BrandGuarantee. All ValueClick Media brand advertising campaigns offer peace of mind that advertisers will run on over 8,500 AdSafe monitored sites. As an added value, ValueClick Media will provide an AdSafe Viewability report as part of the company’s comprehensive reporting suite.