This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

ValueClick Media Puts Its Money Where The Brand Lift Is With The 20/20 Brand Guarantee

Stocks in this article: VCLK

There’s no denying that brand marketing and online advertising are converging…and at a rapid pace. Now, brand marketers have a money-back guarantee that their digital brand dollars will produce return. ValueClick Media, a division of ValueClick, Inc. (NASDAQ: VCLK), today announced the launch of the 20/20 Brand Guarantee, the company’s promise to deliver on a marketer’s brand lift objectives, or their money back.

“As more brand dollars shift online, our 20/20 Brand Guarantee promises brand advertisers that they will reach the right people, at the right time and influence their decisions,” said Bill Todd, president of ValueClick Media. “Our brand marketing solutions may be our best kept secret; and we are willing to put money on the fact that we can provide measureable impact and return on investment for our clients.”

Standard performance metrics don’t tell the complete story for a brand-focused campaign. Independent research proves ValueClick Media’s brand solutions are more than 2x as powerful in generating unaided awareness and are successful in lifting purchase intent 4.2 times higher than other leading networks, according to research from InsightExpress, a digital marketing research provider.

Giving Brand Marketers What They Want

Delivering on the need for improved metrics and actual return on ad investment, ValueClick Media’s 20/20 Brand Guarantee provides brand marketers perfect vision into online brand campaign performance from start to finish.

“ValueClick’s commitment to driving superior results for brand advertisers is evident in everything they do, from their proactive optimization of campaigns, to their 20/20 Brand Lift Guarantee,” said Jeff Smith, CMO and SVP of client services for Vizu. “ValueClick Media consistently outperforms our category and objective market benchmarks, recently taking the top performance ranking for CPG advertisers.”

ValueClick Media works with marketers to identify the best brand lift metric to measure their campaign, then optimizes the campaign to reach desired brand performance. If ValueClick Media cannot identify positive brand lift at the end of the campaign, based on a one-question Vizu survey, the advertiser will receive money back. The full Terms and Conditions for the 20/20 Brand Guarantee can be found at www.valueclickmedia.com/BrandGuarantee.

All ValueClick Media brand advertising campaigns offer peace of mind that advertisers will run on over 8,500 AdSafe monitored sites. As an added value, ValueClick Media will provide an AdSafe Viewability report as part of the company’s comprehensive reporting suite.

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,677.90 +216.58 1.32%
S&P 500 1,950.82 +23.71 1.23%
NASDAQ 4,452.7920 +69.9450 1.60%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs