American Eagle Outfitters And Shopkick Go National With Mobile Rewards Program

PITTSBURGH and PALO ALTO, Calif., June 6, 2012 /PRNewswire/ -- American Eagle Outfitters, Inc. (NYSE: AEO) and shopkick, the largest location-based shopping app that rewards shoppers simply for walking into stores, today announced the national rollout of shopkick to all American Eagle Outfitters and Aerie stores across the country. Beginning today, customers will earn "kicks" (points) just for walking in, as well as receive a number of other exciting, exclusive offers throughout the stores.

"shopkick is an ideal partner for AEO as we strive to be an early adopter of technologies that matter to our customers," said Fred Grover, executive vice president, American Eagle Outfitters, Inc. "We are excited to expand our long-time partnership with shopkick to delight customers in all of our stores nationwide."

Additionally, American Eagle Outfitters is the only retailer that integrates shopkick "kicks" with its own loyalty program, enabling customers to turn their "kicks" into AEREWARDS™ points.

American Eagle Outfitters was one of shopkick's first partners when the app launched in August 2010. One year later, AEO hosted shopkick's first birthday party in its flagship store in Times Square. Over the past two years, AEO has been testing the technology in 200+ stores. In addition to being a highly effective way to engage customers with the brand, AEO found increased traffic, sales and higher purchase amounts among shopkick users.

"The American Eagle Outfitters customer is a barometer for the next generation of shoppers; they use their mobile phones to help them shop, they're tech savvy and social," said Doug Galen, chief revenue officer of shopkick. "As one of shopkick's first partners, AEO has demonstrated an early commitment to providing real value to customers through mobile. Offering shopkick at a national level is a tremendous opportunity to introduce shopkick to millions of new users."

To celebrate the national launch, American Eagle Outfitters and Aerie are featuring a week of special shopkick offers:

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