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Cracked.com Launches Virals™ - An Ad Solution That Gives Brands Instant Access To Social Content

Cracked.com, the internet’s most visited humor site in the US (comScore, April 2012), today announced its new Virals advertising solution that automatically connects advertisers to content the moment it goes viral.

Cracked.com, a Demand Media (NYSE: DMD) property, has a track record of creating original content that gets picked up by readers and shared across the internet. Its newly introduced Virals ad product triggers an advertiser’s campaign to appear when a piece of content exceeds a specific threshold of activity – automatically connecting advertisers with the largest targeted audience possible. Red Bull, known for bringing rich content experiences to their fans, has signed on to be the first Virals partner.

“Cracked.com has cracked the code when it comes to creating content for today’s shared internet," said Carole Walker, VP Trade Marketing at Demand Media. Cracked.com is the #1 most visited comedy site online with 31.2 million monthly US visits (comScore, April 2012). With more than 2 million Facebook fans, and hundreds of thousands of followers across other social media services like Twitter, Pinterest, Tumblr and Google+, articles on Cracked.com routinely reach hundreds of thousands of viewers within their first 24 hours of publication.

Cracked.com’s unique approach to creating content is the secret behind its enormous popularity. Its “Online Writer’s Room” uses the combined comic genius of more than 2,500 fans who pitch hundreds of content ideas each week. Cracked.com’s editorial team reviews every pitch, green-lights a handful each week, and then works with the writer to research, draft and edit each article. “It’s this combination of ‘crowd-sourced comedy,’ plus professional editorial oversight, that’s the secret behind Cracked.com’s success,” said Oren Katzeff, GM of Cracked.com. “We’ve proven we have the right formula to consistently create viral hits that work for both consumers and advertisers.”

Using this same editorial process, Cracked.com creates custom content for advertisers that organically ties into the theme of their brand’s message. The combined power of integrated social media ad units, custom content for brands and the new Virals ad product, makes Cracked.com one of the best ways for marketers to reach a highly engaged, socially-connected audience.

About Cracked.com

Cracked.com, a Demand Media property, is an award-winning, smart and irreverent website best known for its funny and informative lists and non-fiction and cultural commentary. Created as an online extension of the American humor magazine founded in 1958, Cracked.com is one of the longest-running and fastest growing comedy brands online. Cracked.com delivers “comedy with an education” created by its editorial team in the form of articles and videos. For additional information about Cracked.com, please visit www.cracked.com.



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