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Shuffle Master (SHFL): Today's Featured Consumer Durables Loser

Shuffle Master ( SHFL) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables loser. The industry as a whole closed the day up 0.7%. By the end of trading, Shuffle Master fell $1.87 (-13.1%) to $12.38 on heavy volume. Throughout the day, 4.6 million shares of Shuffle Master exchanged hands as compared to its average daily volume of 636,900 shares. The stock ranged in price between $11.75-$14.55 after having opened the day at $14.18 as compared to the previous trading day's close of $14.25. Other company's within the Consumer Durables industry that declined today were: Global-Tech Advanced Innovations ( GAI), down 4.5%, Hooker Furniture Corporation ( HOFT), down 4.5%, Cascade Microtech ( CSCD), down 3.2%, and Herman Miller ( MLHR), down 2.5%.

Shuffle Master, Inc. manufactures and distributes gaming devices, and operates inter-casino linked systems and slot routes. It leases, licenses, and sells its products. Shuffle Master has a market cap of $813.8 million and is part of the consumer goods sector. The company has a P/E ratio of 23.9, equal to the average consumer durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 26.4% year to date as of the close of trading on Monday. Currently there are two analysts that rate Shuffle Master a buy, no analysts rate it a sell, and four rate it a hold.

TheStreet Ratings rates Shuffle Master as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, impressive record of earnings per share growth and compelling growth in net income. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the positive front, Champion Industries ( CHMP), up 11.6%, Industrie Natuzzi ( NTZ), up 10.3%, Furniture Brands International ( FBN), up 6.2%, and Fabrinet ( FN), up 6.2%, were all gainers within the consumer durables industry with VeriFone Systems ( PAY) being today's featured consumer durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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