This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Microsoft's Xbox Is Not Zune, It's an Apple Killer

NEW YORK ( TheStreet) -- Microsoft (MSFT - Get Report) is coming and coming hard to overtake Google's (GOOG - Get Report) Android foothold and put a serious dent in Apple's (AAPL - Get Report) (unfragmented) mobile dominance.

I've got to think the decision to coin the latest Xbox iteration "SmartGlass," unveiled at the E3 conference in Los Angeles Monday, serves as a subtle shot at Google. Of course, one of these days Google will release "Google Glass," a futuristic set of specs you can use to activate your every whim.
Marc Whitten, vice president of Microsoft's Xbox LIVE, unveils SmartGlass at the Xbox 360 E3 media briefing Monday in Los Angeles.

As I explained earlier this week on TheStreet, thanks to Xbox's popularity, Microsoft already dominates Google and Apple in the living room. And, by leaps and bounds, it owns the desktop/laptop OS market.

Consider the stroke of a brilliant position Microsoft is in point-by-point:
  • It used gaming as the gateway to make Xbox the leading full-service streaming device.
  • Relatively speaking, both Google TV and Apple TV have been miserable failures.
  • Steve Jobs figured out the living room, but a mere mortal, Tim Cook, needs to realize the dream.
  • Cook better hurry or iTV will be a niche and Xbox SmartGlass will dominate just as the present Xbox does in the living room and Windows does on computers.
  • Several reasons exist why the corporate world shifted faster than a speeding bullet from Research in Motion's (RIMM) Blackberry to Apple's iPhone and iPad.

    Of course, employees provided the catalyst. The days of seeing a person in a suit fumble with a Blackberry in one hand and an iPhone in the other are long gone. Employees voted as consumers and, in the name of convenience, IT departments had no choice but to dump RIM for Apple.

    Apple's dominance in the consumer space inevitably penetrated an area RIMM bulls considered protected -- enterprise. Better design. Better hardware. Better software. Better user experience. Better overall products. Steve Jobs anoints apps the future. Jim Balsillie pushes back to the contrary. Jobs wins. You win. Balsillie loses. RIM loses. Don't blame Canada.

    It's all pretty straightforward.

    Expect to see a similar dynamic play out as Microsoft forges ahead admirably with Xbox SmartGlass and Windows 8.

    Whatever you do, do not call it Zune. Zune lived a horribly unsuccessful life and died a slow and painful death because it was little more than a hasty reaction to Apple's dominance via iTunes. It never stood a chance. The only thing that was more pathetic was the Blackberry Music Service Balsillie unveiled last year (remember that!?). In a few months, we might be able to say the same thing about the iPad Mini, Cook's reaction to a non-threat.
    1 of 2

    Check Out Our Best Services for Investors

    Action Alerts PLUS

    Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

    Product Features:
    • $2.5+ million portfolio
    • Large-cap and dividend focus
    • Intraday trade alerts from Cramer
    Quant Ratings

    Access the tool that DOMINATES the Russell 2000 and the S&P 500.

    Product Features:
    • Buy, hold, or sell recommendations for over 4,300 stocks
    • Unlimited research reports on your favorite stocks
    • A custom stock screener
    Stocks Under $10

    David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

    Product Features:
    • Model portfolio
    • Stocks trading below $10
    • Intraday trade alerts
    14-Days Free
    Only $9.95
    14-Days Free
    Dividend Stock Advisor

    David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

    Product Features:
    • Diversified model portfolio of dividend stocks
    • Updates with exact steps to take - BUY, HOLD, SELL
    Trifecta Stocks

    Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

    Product Features:
    • Model Portfolio
    • Intra Day Trade alerts
    • Access to Quant Ratings
    Real Money

    More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

    Product Features:
    • Access to Jim Cramer's daily blog
    • Intraday commentary and news
    • Real-time trading forums
    Only $49.95
    14-Days Free
    14-Days Free
    AAPL $95.18 0.00%
    GOOG $692.36 0.00%
    MSFT $49.78 0.00%
    FB $117.43 0.00%
    TSLA $232.32 0.00%


    Chart of I:DJI
    DOW 17,750.91 -140.25 -0.78%
    S&P 500 2,063.37 -18.06 -0.87%
    NASDAQ 4,763.2240 -54.37 -1.13%

    Free Reports

    Top Rated Stocks Top Rated Funds Top Rated ETFs