To assist in crafting a brand image that accurately reflects its new strategic direction and name, the company engaged branding firm Duffy & Partners. “Having worked with many of the company’s iconic brands throughout the years, this was a particularly exciting assignment,” said Joe Duffy, creative director of Duffy & Partners. “It was an opportunity to deliver a powerfully unique design solution that reflects Hillshire Brands’ desire to provide millions of consumers’ delicious convenient meat-centric foods.”About Sara Lee Corporation
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