NEW YORK ( TheStreet) -- Mergers are like weddings: everyone is happy on the big day. And so it was during yesterday's festivities. Starbucks (SBUX - Get Report) announced a takeover of La Boulange, a San Francisco-based bakery chain, and the media stood for the bride, dabbed at their eyes with their hankies at all the right spots and cooed that the two will live happily ever after.And who knows? They might be right. But there are some clear issues to consider and The Wall Street Journal was one of many media outlets that did a comically insufficient job in that regard. If you spot a single difference between the Journal's article "Starbucks Buys a Bakery, and Baker, for $100 Million" and Starbucks' press release, in which the coffee giant vouches for its own strategic brilliance, do tell.
Also, with recent moves into alcohol, juice and now food, Starbucks might be saying something about the limited future of coffee. In less than 140 characters, CNBC's @herbgreenberg was able to lay down the appropriate note of caution there: "its recent diversifications suggests coffee has peaked," he Tweeted. Reacting ahead of time, he added, is "better than being blindsided," but it still signifies risk ahead. Perhaps no one would want to invite @herbgreenberg to a wedding, but he's a good guy to have in the aisles at a merger.