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Inuvo Announces Increase In ALOT Appbar Live User Base To 7.6 Million

Inuvo® (NYSE MKT formerly NYSE Amex: INUV), an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites, today announced the live user base for the Company’s ALOT Appbar has increased to 7.6 million users on May 31, 2012. This represents an increase of 9% or 600,000 users, since March 30, 2012.

“The continued rapid growth in our live user base for the ALOT products strengthens our entire business as we look to achieve quarter-on-quarter financial growth in 2012,” stated Peter Corrao, Chief Executive Officer of Inuvo. “This 9% increase over the previous 2 months bolsters our belief that we will reach approximately 10 million live users by the end of this calendar year. Live users are defined as the number of ALOT Appbar users active on the Internet in the 15-day period prior to the measurement date. The live user count measures active individual unique installations of the ALOT Appbar and does not include more than one count per installation.”

A portion of this increase in the live user base can be attributed to the recent launch of the ALOT Appbar and marketing efforts in new geographic locations including Turkey, Russia, and Italy. The number of users in these countries has already reached nearly 100,000.

Mr. Corrao continued, “In addition to the direct benefits in our Software Search line of business, this growth in live users should impact other operational areas including display advertising and affiliate programs which are part of our Partner Programs segment. The fact that these users have been actively engaged with Inuvo products over the last 15 days speaks to the increasingly positive outlook for our Software Search and Partner Programs business lines. We look forward to leveraging our large and growing install base to cross market our products from other lines of business for continued organic growth.”

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