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Merrill Lynch Wealth Management Launches National Advertising Campaign

Bank of America today announced a new Merrill Lynch Wealth Management advertising campaign. The campaign features two 30-second television spots capturing the strength and optimism that the Merrill Lynch brand represents to clients and their Advisors.

“Our new advertising illustrates Merrill Lynch’s great legacy of leadership and innovation,” says Justine Metz, head of marketing for Bank of America Global Wealth and Investment Management. “It focuses on our Advisors’ steadfast commitment to helping clients achieve their goals.”

For nearly 100 years, Merrill Lynch Wealth Management has been dedicated to understanding its clients’ goals and providing them with the advice and solutions needed to help accomplish them. Today, Merrill Lynch Advisors lead from a new position of strength. Together with Bank of America, they have access to more resources to better serve clients than ever before. By leveraging these capabilities, our Advisors partner with their clients to help them live the life they want.

An expansion of the brand’s “Power of the Right Advisor” platform, this latest Merrill Lynch campaign was created in collaboration with Boston-based advertising agency Hill Holliday. The television commercials will run from the end of May through September 2012, airing during various sporting events, including the NBA Playoff Finals, the U.S. Open golf championship, Wimbledon and early-season NFL games, as well as on several other channels.

Additional Merrill Lynch Wealth Management advertising and signage can be heard and seen during the campaign on radio stations, Bank of America ATMs, and at the home parks of the Chicago Cubs, New York Yankees, Boston Red Sox, Los Angeles Dodgers and San Francisco Giants courtesy of the company’s Major League Baseball sponsorships.

Bank of America

Bank of America is one of the world's largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 57 million consumer and small business relationships with approximately 5,700 retail banking offices and approximately 17,250 ATMs and award-winning online banking with 30 million active users. Bank of America is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in more than 40 countries. Bank of America Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial Average and is listed on the New York Stock Exchange.

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