SHELTON, Conn., June 4, 2012 /PRNewswire/ -- Playtex is proud to extend its partnership with the Women's Sports Foundation and celebrate the accomplishments of active girls and women. As part of the partnership, first initiated in 2011, the Playtex® Sport® brand is donating $150,000 to further the Foundation's mission of advancing the lives of girls and women through physical activity and sport.
"With the 40th Anniversary of Title IX and on the eve of the London Olympic Games, this is a year to reflect on and celebrate the heights that women have achieved through sport," says Chit Itchon, Senior Brand Manager, Playtex® Sport®. "We're proud to support the Women's Sports Foundation for a second year. Its mission aligns to our own brand values that encourage the confidence, personal achievement and friendship that young women forge on and off the field. We hope that women everywhere will join us in pledging to Play On, each and every day."In addition to the donation, the Playtex® Sport® brand is leveraging its own Facebook community to raise awareness of the Foundation's important mission and to inspire action. Visitors to the brand's Facebook page, www.facebook.com/playtexsport, can simply click, share and pledge their support of the Foundation. Playtex® Sport® and the Women's Sports Foundation hope to inspire 100,000 girls and women to get involved in the campaign. Visitors to the brand page also will find ways to improve their workout routines, download a Playtex® Sport® coupon, watch and share inspirational videos featuring active girls, and view personal messages from the Women's Sports Foundation champion athletes such as Angela Ruggiero (ice hockey), Jessica Mendoza (softball) and Leslie Osborne (soccer). "The Women's Sports Foundation is honored to continue our partnership with the Playtex® Sport® brand, and together promote the benefits of sports and an active lifestyle for all girls and women," said Laila Ali, Women's Sports Foundation President and World Champion athlete. "We encourage everyone to support the campaign to ensure there are opportunities for girls who want to get physically active, be involved in competitive athletics, and Play On in sports and in life." Playtex® Sport® Tampons Recent research from the brand revealed that the majority of women change their normal routines during their periods – from becoming less active and social to dressing differently. Sixty-four percent of women say their period impacts working out while another 52 percent say it affects their personal and social interactions.
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