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New Developments and Summer Pop-Ups in the Hamptons

THE HAMPTONS, N.Y. ( MainStreet) -- The summer exodus to the Hamptons is at hand as New York City weekenders arrive to a selection of hotel debuts by some familiar names and restaurant openings that give established players some competition.

Few places are ever entirely new in the Hamptons, and most of this season's debuts are a result of real estate churning that puts different names and fresh paint on old and familiar addresses (such as the Reform Club, now known as The Inn at Windmill Lane and still one of the top stays in the Hamptons), while last season's hot spots return (such as The Capri Southampton with its expanded Nobu eatery and chic Bathing Club).

The summer exodus to the Hamptons is at hand.

Montauk continues its progression as the hippest town in the Hamptons. The most eastern village on Long Island offers a refreshed scene of hip eateries and boutique hotels, including the refurbished Crow's Nest by Sean MacPherson, one of the owners of New York's Bowery Hotel. The Crow's Nest offers a charming compound of New England architecture around a boutique inn and seafood-minded eatery. Rooms mix camping chic and maritime style for simple, spare spaces that include a rare two-bedroom cottage ideal for larger families. The restaurant is a postcard of the Montauk of old: rustic and charming with a locally sourced menu of seafood specialties well stocked with trendy New Yorkers and Montauk virgins.

Other Montauk developments include new owners for the ruckus-making Surf Lodge with its star chef, Sam Talbot, vacating his post in the hotel's dining room. A bit further east, the owners of Sole East are in the final stages of opening the Montauk Beach House within the former Ronjo Motel, promising to infuse the rooms of this former Polynesian-theme property with an industrial beach-chic style of reclaimed woods and vintage accessories. Nearby, those thirsty for a bit more mayhem can cast in their lines into the renovated Sloppy Tuna, expanded to include a sexy beach bar in addition to its rooftop eatery and live music lounge -- a welcome contrast to the hip-hop and house dance clubs of East Hampton and Southampton.

It may not be the best of summers for personal trainers in the Hamptons, since the much-awaited Barry's Bootcamp has arrived. Located in the same Wainscott Village Shopping Plaza as a Whole Foods Market pop-up, Barry's brings its Hollywood workout to the sea for a series of daily hourlong classes that mix treadmill cardio circuits with weight training for a workout favored by Hollywood celebrities. Barry's will recruit some of its most famous trainers to lead the classes, which are priced at $32 each with package discounts. Soul Cycle also rides, and sprints, into its second season in East Hampton, with weekend classes through June 18 before opening daily through the end of summer.

Southampton has no shortage of French or Italian restaurants but has long been devoid of a truly great Greek eatery. No more: Nammos Estiatorio has come to the Old Post House along Main Street with a sexy new dining room of whitewashed woods and rotating modern art collection, and it looks to be one of the hottest restaurants of the season. With elements of Aegean design and Hamptons fabulousness, the lofty dining room is well stocked with posh residents around a central fireplace waiting for chef Emmanouil Aslanoglou's medley of menu standouts, including lamb chops on herbed couscous, grilled octopus and crispy skin salmon. An adjacent lounge bar offers weekend DJs.

In East Hampton, the former Philippe Chow space on Three Mile Harbor Road has landed a starry tenant with New York import Beaumarchais, home to the Meatpacking District's infamous French brunch scene. The space has been infused with a South of France style and an allotment of champagne buckets per guest that will be chilled from Memorial Day through Labor Day. Expect a thoroughly French menu with no shortage of tartares, terrines and fresh seafood dishes that keep in mind summer swimsuit season is at hand. The space sits next to the SL East nightclub, which returns for a second season. It has become the hottest dance scene in the Hamptons, with VIP bottle service prices and a velvet rope parade that define summer nightlife at the beach.

Michael Martin is the managing editor of JetSetReport.com, a luxury travel and lifestyle guide based in Los Angeles and London. His work has appeared in InStyle, Blackbook, Elle, U.K.'s Red magazine and on ITV and the BBC.

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