NEW YORK, June 4, 2012 /PRNewswire/ -- The Jones Group Inc. (NYSE: JNY) ("Jones," the "Company") today announced that it is deepening its partnership with world renowned designer Brian Atwood through the acquisition of the Brian Atwood brand. The transaction will bring Brian Atwood's existing and future collections, inclusive of his luxury shoe collections, into the Company's portfolio and furthers Jones' strategy of acquiring and nurturing the world's best creative talents and designer brands to infuse a strong design-driven perspective in the Company's portfolio.
Brian Atwood will retain an ownership stake in the brand and will continue in his role as Creative Director and Designer, with broad responsibilities over all aspects of the brand's creative direction and image. Since the founding of his shoe label in 2001, he has established himself as a celebrated designer of statement-making footwear. Working with Brian Atwood, The Jones Group plans to accelerate the development of Brian Atwood as a global luxury brand, supporting the expansion of his design vision to other categories. The Jones Group views this partnership as an investment in the evolution of Brian Atwood's design heritage and will provide the designer with access to the Company's extensive resources and proficiency in building successful global fashion brands.
"Brian Atwood is a brilliant designer and our acquisition of his brand marks another milestone in our ongoing mission of developing The Jones Group into the leading portfolio of global fashion brands led by exceptional talent. The enhancement of our partnership is an important recognition of the talent we believe Brian Atwood possesses to become one of the world's important brand names in fashion," said Richard Dickson, The Jones Group President and Chief Executive Officer of Branded Businesses.
"The Jones Group is an exceptional partner," said Brian Atwood. "I am excited to enter into a deeper partnership with Jones, which has both the business acumen and brand expertise that will help me realize my dream of a fully developed Brian Atwood brand. I look forward to the next chapter – that includes several significant milestones of retail and marketing firsts for my brand."