Salesforce.com to Buy Buddy Media: Hot Trends

NEW YORK (TheStreet) -- Popular searches on the Internet include Salesforce.com (CRM) after news the company will buy Buddy Media for $689 million.

Salesforce will purchase the social-marketing and analysis tools provider in an effort to expand its software offerings pertaining to social networks. Salesforce said by combining Buddy Media with its Radian 6 social media listening platform, the company will offer a marketing cloud allowing users to "listen, engage, gain insight, publish, advertise and measure social marketing platforms."

Salesforce will pay $467 million in cash, $184 million in its own common stock and $38 million in options and restricted stock. The deal is expected to go through in Salesforce's fiscal third quarter ending Oct. 31.

Salesforce said it does not expect the transaction to impact results for the fiscal second quarter. It said it expects fiscal 2013 revenue of $2.99 billion to $3.025 billion after the deal goes through.

---

Apple (AAPL) iPhone is trending as the smartphone will soon be available on smaller regional carriers and prepaid cell phone services.

Leap Wireless (LEAP) subsidiary Cricket Communications will start selling the iPhone 4 and iPhone 4S on June 22. Cricket will sell the phones for $399.99 and $499.99, respectively, without a contract. Leap Wireless said it will offer the iPhone to its prepaid customers with a $55 per month service plan that includes unlimited talk, text and data.

Now, reports indicate that Sprint (S) subsidiary Boost Mobile may offer a CDMA prepaid iPhone this September. Boost Mobile has not confirmed whether or not it will start selling the iPhone.

---

Lenovo is another popular search. The current No. 2 PC maker is unveiling its new line of ultrabooks Monday.

The IdeaPad U310 and U410 are lightweight, colorful and more affordable -- with price points at $749 for the U310 and $799 and for the U410. The ultrabooks' battery life last as long as seven hours and nine hours, respectively. They come in five colors, including pink and blue. Processor options include Intel's new Ivy Bridge Core i3 and i7 processors, which will be faster while also offering longer battery life.

Lenovo has been the fastest-growing PC maker for 10 quarters in a row.

---

The chatter on Main Street (a.k.a. Google, Yahoo! and other search sites) is always of interest to investors on Wall Street. Thus, each day, TheStreet compiles the stories that are trending on the Web, and highlights the news that could make stocks move.

-- Written by Brittany Umar.

Brittany joined TheStreet.com TV in November 2006 after completing a degree in Journalism and Media Studies at Rutgers College. Previously, Brittany interned at the local ABC affiliate in New York City WABC-TV 7 where she helped research and produce On Your Side, a popular consumer advocacy segment.