This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Cars.com Names Mcgarrybowen New Creative Agency Of Record









CHICAGO, May 31, 2012 /PRNewswire/ -- Cars.com, the premier online resource for buying and selling new and used vehicles, today announced that mcgarrybowen has been named its new Creative Agency of Record.  The agency will serve as the lead creative agency in the site's integrated team of marketing agencies, which also includes OMD (media buying), MEA (digital) and Avenue (B2B).

"As we have grown, our needs as an organization have continued to evolve," said Linda Bartman, Cars.com VP Marketing.  "We based our decision on mcgarrybowen's ability to provide true strategic insights into our category, fully integrate within our marketing mix, and deliver ground-breaking creative."

"We are thrilled to have the opportunity to work with Cars.com," said Tim Scott, President, mcgarrybowen Chicago.  "Their proven track record of success and amazing leadership in this exciting category make this an ideal match for mcgarrybowen. We look forward to a great partnership in the years ahead." 

The agency team will be based in mcgarrybowen's Chicago office.

Founded in 1998, Cars.com has been routinely recognized for its noticeable advertising campaigns; its current campaign, "Inner Confidence," was recently featured on CBS Television's "Clash of the Commercials – USA vs. The World."  The brand has also been a consistent Super Bowl advertiser, going back to the big game for five consecutive years.  "No decision has been made on Super Bowl XLVII," said Bartman.

Cars.com will continue its current "Inner Confidence" campaign, created by DDB Chicago, through the end of 2012.

ABOUT MCGARRYBOWEN Advertising Age's 2011 "Agency of the Year", mcgarrybowen is a full-service, integrated communications agency with a total offering that includes digital, direct, activation, naming, brand identity, media planning, media buying and advertising. mcgarrybowen is headquartered in New York, with offices in Chicago, London and Dusseldorf.   Famous for big, organizing ideas, mcgarrybowen counts some of the world's best-known icon brands as its clients: Anheuser-Busch InBev, Burger King, Disney, Chevron, JPMorgan Chase & Co., Crayola, Kraft, Verizon, Dr Pepper Snapple Group, Marriott, Sharp, Pfizer, Sears and United Airlines.



1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,958.13 -125.67 -0.74%
S&P 500 1,977.73 -10.25 -0.52%
NASDAQ 4,442.7250 -29.3830 -0.66%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs