BOOK IT!® Reading Program Muscles Up With Diary Of A Wimpy Kid

DALLAS, May 31, 2012 /PRNewswire/ -- BOOK IT!, the national reading incentive program sponsored by Pizza Hut®, announced today it has joined with author Jeff Kinney and his book series Diary of a Wimpy Kid to kick off registration for the 2012-13 school year. Fresh off a Nickelodeon 2012 Kids Choice Awards win for "Best Book," Diary of a Wimpy Kid will be integrated into all BOOK IT! classroom materials, teacher printables and web creative at bookitprogram.com. With this exciting integration comes a new BOOK IT! tagline: "Read Your Heart Out™," motivating children to make reading an important part of everyday life.

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"This new chapter brings two recognizable names together to advocate a love of reading for school-age children," said Shelley Morehead, BOOK IT! Program administrator. "We've revamped our BOOK IT! materials to feature Gregory Heffley, the loveable youngster who has made Diary of a Wimpy Kid a sensation. Jeff Kinney's amazing series has resonated with our BOOK IT! audience and we're looking forward to adding this new touch to our celebrated program."



The Diary of a Wimpy Kid series draws in all types of readers, including reluctant ones, through Kinney's trademark novel in cartoons format. One of the most successful children's book series ever published, Diary of a Wimpy Kid books have been on multiple national bestsellers lists since publication of the original volume in 2007. There are more than 75 million copies in print in over 40 countries around the world. Kinney's ability to bring excitement to a new generation of readers will propel new interest in the BOOK IT! Program – especially as fans wait for the Nov. 13, 2012, release of the Diary of a Wimpy Kid book 7.

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