For example, Zynga (ZNGA - Get Report) generates roughly five times more revenue per user on the desktop than it does via mobile. A relative pioneer in mobile -- thanks largely to Apple's iPhone -- Pandora's (P - Get Report) gap stands at a respectable 1.7 times more desktop ARPU (average revenue per user) than mobile APRU.
After showing how the lag time between mobile usage/clicks and monetization puts a drag on revenue at Google (GOOG) and Facebook (FB), Meeker argues that it's likely just a matter of time before mobile monetization equals revenue generated on the desktop.
She then drives the preceding points home with a force so strong even Jim Balsillie could comprehend it. Let's consider a few of the keys from Slide 25 of Meeker's already-epic talk:
- In her words, "Desktop Internet Proved Ad $ Follow Eyeballs, it Just Takes Time."
- Meeker shows APRU at $9 on the desktop in 1995; $49 in 2011.
- She argues that "Mobile monetization has more going for it than Early Desktop Monetization had ..."
- More rapid user growth on mobile.
- Rapid growth of mobile e-commerce.
- Meeker believes mobile monetization levels in the US could pass desktop numbers within 1 to 3 years.
That last point is worth repeating: Mobile monetization levels in the U.S. could pass desktop numbers within 1 to 3 years.If Meeker did not put the writing on the wall for the world with her presentation, nothing will.