CINSAY And DMNmedia Partner To Deliver Social Video ECommerce Solutions To Dallas-Fort Worth Businesses

DALLAS, May 31, 2012 /PRNewswire/ --  DMNmedia, the marketing solutions group of The Dallas Morning News, Inc., and Cinsay announced today that they have entered into a partnership in which DMNmedia will resell Cinsay's proprietary, patent-pending and managed Smart Store™ platform to businesses in the Dallas-Fort Worth area. 

Cinsay's social video commerce platform allows businesses to create 'SMART STORES' that can be shared and posted anywhere around the web and onto most HTML5 mobile devices.  Beyond commerce and the ability to clear transactions directly inside the Store, the Cinsay SaaS-based technology also includes lead generation support as well as a donations component for political campaigns and non-profits.

"We are tremendously excited to be a partner with DMNmedia, helping them bring a new range of options in ecommerce to their clients," said Christian Briggs, CEO and founder of Cinsay. "Recent reports have shown video to increase conversions by as much as 144% over traditional ecommerce, and the ability to insert the Smart Store into web pages, mobile, blogs, and social media networks makes Cinsay a game changer," Briggs added. 

The Smart Store and associated content management system appear to consumers as a traditional video player with sharing features, sizing, and player controls.  When users interact or mouse over the Store, a variety of related videos, pictures or offers appear along with action buttons that allow purchase, donation, or information requests to be executed directly inside the player.  Merchants can easily create an account and set up an online, media-rich store that can be shared across nearly any web and mobile platform within minutes. Content can be embedded into social sites like Facebook™, LinkedIn™, and Twitter™ with the potential to be shared. Once shared across multiple sites, the Smart Store can be updated with new content, pricing and video at any time. Those changes are instantly published across all the locations, wherever the Store is featured.

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