Crocs, Inc. (NASDAQ: CROX) today announced the launch of its new “Crocs Around the World” campaign, which marks the company’s 10 th anniversary and calls on its global fan base to share in the celebration. The campaign lives online at www.crocsaroundtheworld.com where Crocs fans can connect virtually to share their favorite Crocs stories, shop for limited edition products and experience the brand’s evolution during the past 10 years.
Celebrating the growth of Crocs over the past 10 years, the Crocs Around the World site features an evolutionary path showcasing the expansion of Crocs from a one-shoe company to the global lifestyle brand it is today. Currently, Crocs offers more than 300 styles of four-season footwear in more than 90 countries around the world. The Crocs Around the World site features:
- An interactive map where Crocs fans can share their favorite Crocs stories and browse other stories from around the globe
- Information about regional anniversary celebrations and events
- An opportunity to purchase special anniversary edition Crocs shoes, as well as new summer styles
“The Crocs Around the World site provides an opportunity for us to celebrate our 10 th anniversary with those who have made our brand what it is today – our loyal consumers and partners,” said Andrew Davison, Chief Marketing Officer for Crocs. “Throughout our evolution from one iconic clog to the more than 300 diverse styles we offer today, we’ve always focused on delivering comfortable, quality footwear to our consumers. We look forward to continuing to grow and evolve the Crocs brand in the future and hope to celebrate many more milestones with those who love our shoes along the way.”
Crocs fans can experience the Crocs Around the World site in 11 languages, reflecting the truly global nature of the brand. More information, including rules on how to share, celebrate and shop on the Crocs Around the World site can be found at http://crocsaroundtheworld.com/en/us/home.About Crocs, Inc. Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs fans "Get Crocs Inside" every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world. The brand celebrated reaching $1 billion in annual sales in 2011. Get social with Crocs – www.crocs.com , www.facebook.com/crocs , www.twitter.com/crocs , www.pinterest.com/crocsshoes . Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50292961&lang=en
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