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Central Garden & Pet Company (NASDAQ:CENT) (NASDAQ:CENTA), a leading innovator, marketer and producer of quality branded products for the lawn and garden and pet supplies markets, is proud to announce that its Adams™ Smart Shield™ Applicator was recently named a finalist in the Best New Product category for the consumer product industry in The 2012 American Business Awards (ABA), and will ultimately be a Gold, Silver, or Bronze Stevie Award winner in the program.
The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.
For the first time, The American Business Awards will be presented at two awards events: the ABA's traditional banquet on Monday, June 18 in New York, and a new awards event on Monday, September 17 in San Francisco.
More than 3,000 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.
The recently launched Adams™ Smart Shield™ Applicator is a breakthrough topical flea and tick control delivery device with an exclusive, patent-pending design that gets fast, effective treatment down to pets’ skin, where bugs live. The applicator delivers a more confident, secure, and easy application of Adams™ Flea & Tick Spot On® topical treatment, which starts killing fleas and ticks in 15 minutes and helps prevent re-infestation for up to two months. Designed with input from veterinarians and consumers, this ground-breaking new product is also the first of its kind.
“We conducted multiple rounds of research and explored over 70 design concepts to create a flea and tick product that would fully satisfy pet owners looking to effectively treat pets,” said Steve LeVeau, Director of Marketing – Animal Health for Central Garden & Pet Company. “We are honored that our efforts have been recognized by an esteemed group of industry experts and are very grateful to be chosen as a finalist for the American Business Awards.”