This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

Top Summer Movie Blockbuster Marketing Tie-Ins

NEW YORK (MainStreet) -- Summer movie blockbuster season made a bunch of jacked-up bros in tights $1 billion before Memorial Day, but it takes a whole lot of cash on the table just to get Robert Downey Jr. into his glory Iron Man chest thing.

The Avengers cost more than $220 million to make, and a bunch of that cash came from corporate sponsorship. Marvel (MVL), Paramount (VIA) and Disney (DIS) have been dragging a solid core of sponsors through multiple prequel films and raked in an estimated $100 million in sponsorship money for The Avengers alone.

Four years ago, The Dark Knight made $1 billion on its own and set the standard for just how much cash companies could squeeze from a superhero franchise.

Avengers only starts this season's stream of popcorn-selling CGI-laden epics and big corporate team-ups. We took a look at this year's field and found six films with enough deep-pocketed sponsors to make Times Square look indie by comparison:

The Avengers
Release date: Now showing
Sponsors: Acura (HMC), Dr. Pepper (BPS), Harley-Davidson (DPS), Hershey (HSY), Oracle (ORCL), Symantec (SYMC), Visa (V), Wyndham Hotels and Resorts (WYN), Red Baron pizza, Land O' Frost lunch meats, Colantotte bracelets

There would have been more sponsor names up there, but Disney doesn't do fast food and kicked Burger King (BKC), Dunkin' Donuts (DNKN) and 7-Eleven out of their longtime superhero sponsor slots. You can bring that Thor hammer down on folks when you still have sponsors such as Acura, which tied the launch of its new NSX to the film. Kiddie meals come up a bit short when companies are building cars around your film.

Men In Black III
Release date: Now showing
Sponsors: Gameloft, Activision (ATVI), Baskin-Robbins, Dunkin' Donuts

Paying for a $375 million film requires a whole lot of selling out. Gameloft and Activision are placing a big bet on folks remembering this franchise well enough after its 10-year hiatus to buy Google (GOOG) Android and iPhone apps or more expensive console video games for Sony's (SNE) PlayStation 3, Microsoft's (MSFT) Xbox or Nintendo's Wii. Baskin-Robbins and Dunkin' Donuts play it somewhat safer by offering '80s-style fast-food tie ins such as Lunar Cheesecake ice cream and Undercover Black Cocoa star-shaped donuts, but are they really worth buying if Will Smith isn't rapping about them?

Brave
Release date: June 22
Sponsors: Disney

The motion-control video game has already been produced by Disney Interactive and is coming to the Xbox 360, PS3 and Wii. The heroine, Merida, has already received the Disney Princess treatment and her tiara, curly red wig, dress, boots and bow-and-arrow set are already available. The Merida character's been introduced at Disney World and Brave toys are hitting Disney Store shelves. If all that isn't enough, Disney and Pixar temporarily re-released Pixar films such as Toy Story 3 and Wall-E on Memorial Day weekend just to wash the Cars 2 taste out of everyone's mouths. Remind us again why this film needs a sponsor other than Disney.

Stock quotes in this article: MVL, VIA, DIS, HMC, HSY, DNKN, HAS, PEP, MAT 

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,501.65 -12.72 -0.08%
S&P 500 1,875.39 -4.16 -0.22%
NASDAQ 4,126.9670 -34.4910 -0.83%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs