This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

5 Tiny Companies Making Millions

Stocks in this article: T VZ CSCO CROX SHOR DKS AMZN WFM

  • 4. BackJoy
  • 2011 revenue: approximately $8 million
  • Employees: 18
  • Why do all mothers tell their kids to sit up straight? They must be on to something.

    Indeed they are.

    Back pain is the second most common reason why people visit the doctor, according to BackJoy. The company, a maker of products that improves posture, was founded in 2005 to offer products that alleviate back ailments.

    It's mission: to change the way the world "sits, stands and sleeps."

    The products are sold directly through BackJoy's website and through retailers like Bed, Bath and Beyond (BBBY) and specialty medical merchants. In the last year, it started distribution in 29 countries.

    In December, BackJoy introduced Posture+ (shown above), a seat enhancement that helps consumers sit more comfortably and correctly, improving posture, strengthening core muscles to prevent back problems, it says.

    The company is launching a new pillow for sleeping that shares similar characteristics to the sitting products, but concentrates on a person's head and neck as opposed to the spine and pelvis.

    By the end of the second quarter, BackJoy will have three product lines -- Sit, Stand, and Sleep -- with multiple products in each category. The company plans to continue expanding product lines and distribution opportunities globally.

    BackJoy founder and CEO Bing Howstein says success has been a combination of the company's clear mission, consumer-centric focus and a management team that previously worked for Crocs (CROX) and has experience with global brands.

    "Our products are simple and our customers are fanatical," he says. "We provide a timely solution that is a no-nonsense, non-pseudoscience ticket to personal wellness through better posture."

    5 of 6

    Select the service that is right for you!

    Action Alerts PLUS
    Try it NOW

    Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

    Product Features:
    • $2.5+ million portfolio
    • Large-cap and dividend focus
    • Intraday trade alerts from Cramer
    • Weekly roundups
    TheStreet Quant Ratings
    Try it NOW
    Only $49.95/yr

    Access the tool that DOMINATES the Russell 2000 and the S&P 500.

    Product Features:
    • Buy, hold, or sell recommendations for over 4,300 stocks
    • Unlimited research reports on your favorite stocks
    • A custom stock screener
    • Upgrade/downgrade alerts
    Stocks Under $10
    Try it NOW

    David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

    Product Features:
    • Model portfolio
    • Stocks trading below $10
    • Intraday trade alerts
    • Weekly roundups
    Dividend Stock Advisor
    Try it NOW

    Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

    Product Features:
    • Diversified model portfolio of dividend stocks
    • Alerts when market news affect the portfolio
    • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
    Real Money Pro
    Try it NOW

    All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

    Product Features:
    • Real Money + Doug Kass Plus 15 more Wall Street Pros
    • Intraday commentary & news
    • Ultra-actionable trading ideas
    Options Profits
    Try it NOW

    Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

    Product Features:
    • 100+ monthly options trading ideas
    • Actionable options commentary & news
    • Real-time trading community
    • Options TV
    To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
    Submit an article to us!


    DOW 17,888.02 +83.22 0.47%
    S&P 500 2,070.53 -0.12 -0.01%
    NASDAQ 4,766.3340 +0.9540 0.02%

    Brokerage Partners

    Rates from

    • Mortgage
    • Credit Cards
    • Auto

    Free Newsletters from TheStreet

    My Subscriptions:

    After the Bell

    Before the Bell

    Booyah! Newsletter

    Midday Bell

    TheStreet Top 10 Stories

    Winners & Losers

    Register for Newsletters
    Top Rated Stocks Top Rated Funds Top Rated ETFs