Kroger Partners With Customers To Reduce Hunger In Their Communities

CINCINNATI, May 25, 2012 /PRNewswire/ -- Throughout the year, The Kroger Co. (NYSE: KR) is committed to bringing hope and help to hungry families through ongoing efforts. Beginning Sunday, May 27 and during the following two weeks, customers can help hungry people in their own communities by participating in the annual Bringing Hope to the Table® campaign.

This year, the effort is expected to generate $4 million in cash and food donations – the equivalent of 25 million meals – to assist 80 local food banks in communities where Kroger's customers and associates live and work. These food banks are members of Feeding America, the nation's largest hunger-relief organization.

Every time customers purchase participating items in any of Kroger's Family of Stores through mid-June, they will be showing their support for food banks in their own community. Participating Kroger brand products and items from numerous vendor partners, including Kellogg's, Dannon, Nabisco, Kashi, General Mills, PepsiCo and Kraft Foods, will be marked with special double shelf tags to indicate their pledge to support Bringing Hope to the Table.

" Bringing Hope to the Table is a unique opportunity for our customers and Kroger to join together to feed our hungry neighbors," said Lynn Marmer, Kroger's group vice president of corporate affairs and a member of the board of Feeding America. "We're proud that through this campaign, our customers, associates and vendors unite to provide resources to local food banks that support our communities."

Since 2006, Kroger has contributed $30 million in food and funds to local food banks through the annual Bringing Hope to the Table campaign.

"The success of this campaign illustrates our customers' commitment to fighting hunger in their communities," said Marmer.

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