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Giant Photo Of Royal Family Dominates The Thames For Jubilee

LONDON, May 25, 2012 /PRNewswire/ --

Sea Containers celebrates the Diamond Jubilee by displaying the largest ever photograph of the Royal Family

- With Photo

The largest ever photograph of the Royal Family has been displayed on a prominent South Bank building in celebration of the Queen's Diamond Jubilee.

     (Photo: http://photos.prnewswire.com/prnh/20120525/533573 )

Sea Containers, by Blackfriars Bridge, was covered with the giant picture measuring 100m by 70m and weighing in at nearly two tons. The image was erected by a team of eight people over 45 hours, with the final part being rigged up at 10am this morning. It is due to remain in place until the end of June.

The chosen picture is one of the most memorable photographs ever taken of Queen Elizabeth II, Prince Philip and their children. It was snapped by an unknown photographer during the Silver Jubilee in 1977.

Jonathan Ofer, managing director of The Deerbrook Group, which asset manages for the owner, Archlane Ltd. explained: "When this Silver Jubilee photo was taken 35 years ago, the South Bank was an unvisited stretch of the Thames - not the centre of business, tourism and culture that it is today.

"It is the owner's tribute for this very special occasion, when on Sunday 3rd June, the Jubilee Flotilla passes by and the country celebrates 60 incredible years of everything that makes Britain great."

The enormous canvas serves a dual function as it is also intended to hide redevelopment work taking place inside Sea Containers while the building is being transformed into a luxury Mondrian hotel - the first to open in Europe - and state-of-the-art office space.  The work is being carried out by Design Research Studio under the direction of Tom Dixon.

Tom Dixon said: "Behind this incredible wrap is a development project that will be complete by the end of 2013, when we reveal my first hotel, the Mondrian London*, inspired by the maritime history of the building and the best of British and Americana design from the golden age of ocean travel.

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