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TheStreet Open House

The Safeway Foundation And Stand Up To Cancer Raise Awareness And Funds In The Fight Against Prostate Cancer

Stocks in this article: SWY





Actress Angie Harmon to Appear in Public Service Campaign about Prostate Cancer

LOS ANGELES and PLEASANTON, Calif., May 24, 2012 /PRNewswire-USNewswire/ -- Actress and Stand Up To Cancer Ambassador Angie Harmon will appear in a new prostate cancer campaign on behalf of Stand Up To Cancer (SU2C) and The Safeway Foundation. The campaign is designed to raise funds and increase awareness for the fight against the disease, which currently affects more than two million American men and remains the second-leading cause of cancer death for men in the United States. 1 in 6 men will be diagnosed with prostate cancer in his lifetime.

(Photo: http://photos.prnewswire.com/prnh/20120524/DC13128)

Ms. Harmon, who will return to primetime television in the summer of 2012 in the third season of TNT's original drama series, Rizzoli & Isles, will appear in a print and 30-second broadcast public service announcements in direct support of the campaign.

To debut in June, the public service campaign coincides with Safeway's annual in-store Prostate Cancer Awareness fundraiser, which gives customers multiple opportunities to give at more than 1,450 Safeway stores across the United States. The public service campaign will extend through the month, which includes the national observance of Father's Day on Sunday, June 17.

At the center of the public service campaign is a limited-edition, reusable shopping bag, embossed with the words, "It starts with a wish; it can end with a cure." The bag will be available for purchase at all Safeway locations, including Vons, Pavilions, Tom Thumb, Randalls, Dominick's and Carrs stores, as well as online at safewayfoundation.org. Proceeds will go to prostate cancer research. Additionally, Safeway shoppers will have a chance to make a separate donation at checkout stands.

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